Software directory
8 HubSpot CRM alternatives for 2026
The tools buyers compare with HubSpot CRM, side by side on price, pricing model and what each one is built for.
Why teams look beyond HubSpot CRM
- Large price jump from Starter to Professional.
- Budget teams needing automation, since Professional costs 90-100 USD per seat plus 1,500 USD onboarding.
From HubSpot CRM's published plan limits and recurring themes in public reviews. See the HubSpot CRM review for sources.
HubSpot CRM vs. its alternatives
| Tool | Pricing model | Starting price | G2 rating | Pipeline management | Email and calendar integration | Sales automation | Reporting and forecasting |
|---|---|---|---|---|---|---|---|
 HubSpot CRM Current | per user | Free for up to 2 users; Sales Hub Starter from 7 USD per seat per month | 4.4 (13,399 reviews) | Deal pipelines, deal scoring. | HubSpot Sales Extensions in Gmail and Outlook. | Multi-channel sequences. | Sales analytics and AI pipeline projections. |
 Salesforce Sales Cloud | per user | $25/user/month (Starter Suite) | 4.4 (25,324 reviews) | Opportunity and pipeline management is G2's highest-scored area (about 8.7 to 9.0) | |||
 Zoho CRM | per user | Free for up to 3 users; Standard $14/user/month billed annually | 4.1 (2,940 reviews) | Multiple pipelines from Standard; forecasting from Standard. | Calendar integration from Standard; Slack/Zoom/Teams integration. | Workflows in Free; process management from Professional; approvals from Enterprise. | Standard reports in Free; unlimited reports from Professional. |
 Pipedrive | per user | $14/user/month billed annually (Lite) | 4.3 (3,096 reviews) | Core visual pipeline from Lite. | Full email sync from Growth. | Automations and sequences from Growth. | |
 Freshsales | per user | $9/user/month billed annually (Growth) | 4.5 (1,235 reviews) | Kanban view on Growth. | Basic workflows on Growth; sales sequences from Pro. | Forecasting insights on Enterprise only. | |
 Copper | per user | $23 per user/month billed annually (Basic); $29 monthly | 4.5 (1,152 reviews) | Pipelines on all plans; task automation on Basic, workflow automation from Professional. | Built around Gmail and Google Workspace; reviewers report occasional sync mismatches. | Task automation on Basic, workflow automation from Professional, email series on Business. | Reporting from Professional, custom reports on Business. |
 Close | per user | $9 per user/month (Solo) at the lower listed price, $19 at the higher; the vendor does not say which is monthly and which annual | 4.7 (2,073 reviews) | Pipelines on all plans; workflows from Growth. | 3 connected email accounts on Solo/Essentials, 10 on Growth/Scale. | Workflows, bulk email and power dialer from Growth. | Custom graph reporting on Scale. |
 Microsoft Dynamics 365 Sales | per user | $65/user/month paid yearly (Sales Professional) | 3.8 (1,622 reviews) | Lead-to-cash sales process, forecasting and quota tracking in Enterprise. | Outlook app and enhanced email; Teams integration. | Sequences, sales accelerator, Sales Qualification and Opportunity agents. | Power BI embedded dashboards; predictive forecasting in Premium. |
 monday CRM | per user | 12 per seat/month billed yearly (Basic) | 4.5 (1,429 reviews) | Board-based pipelines; limits rise by plan. | 250 automations/month on Standard, 25K on Pro. | 1 dashboard Basic, 5 Standard, 50 Pro, unlimited Ultimate. |
The alternatives in detail
Salesforce Sales Cloud
The market-leading enterprise CRM, sold in six per-user tiers from a $25 Starter Suite to a $550 Max edition.
- Starting price
- $25/user/month (Starter Suite)
- Pricing model
- per user
- G2 rating
- 4.4 (25,324 reviews)
- Pipeline management
- Opportunity and pipeline management is G2's highest-scored area (about 8.7 to 9.0)
- Integrations and marketplace
- AgentExchange marketplace access from Pro Suite; Web Services API costs an extra $25/user/month.
- Pricing model and free tier
- Six per-user tiers, only Starter Suite billable monthly; AI, API access and premium support are paid extras.
- Target company size
- Small teams (Starter) through global enterprises.
Choose it if
- Mid-size and large sales orgs that need deep customization, forecasting and a huge app ecosystem.
- Teams that want one platform for sales, service and analytics (Slack, Tableau bundled from Core)
Skip it if
- Teams under about 10 reps that want flat, simple pricing.
- Buyers who need monthly flexibility above Starter: Pro Suite and up are annual only.
Worth knowing
- Only Starter Suite can be billed monthly; Pro Suite ($100) and above are annual only per the pricing page.
- Web Services API access is a separate $25/user/month add-on, which matters for integrations on lower tiers.
- Premier Support is included from Core but is an add-on on Pro Suite.
Full Salesforce Sales Cloud review · Salesforce Sales Cloud alternatives
Zoho CRM
A low-cost, wide-feature CRM with a free 3-user plan and four paid editions priced per user.
- Starting price
- Free for up to 3 users; Standard $14/user/month billed annually
- Pricing model
- per user
- G2 rating
- 4.1 (2,940 reviews)
- Pipeline management
- Multiple pipelines from Standard; forecasting from Standard.
- Email and calendar integration
- Calendar integration from Standard; Slack/Zoom/Teams integration.
- Sales automation
- Workflows in Free; process management from Professional; approvals from Enterprise.
- Reporting and forecasting
- Standard reports in Free; unlimited reports from Professional.
Choose it if
- Small businesses that want a free start and cheap per-user editions.
- Teams already using other Zoho apps.
Skip it if
- Buyers who need public SSO/audit details before shortlisting.
- Teams that want one simple flat tier.
Worth knowing
- Free edition is limited to 3 users with 5,000 API calls/day and up to 10 free data exports.
- Zoho's pricing page shows INR by default; USD and local VAT/tax differ, so quote in your own currency.
- Field-level encryption and developer sandbox only on Enterprise.
Pipedrive
A pipeline-first CRM for small sales teams with four tiers, all cheaper when billed annually.
- Starting price
- $14/user/month billed annually (Lite)
- Pricing model
- per user
- G2 rating
- 4.3 (3,096 reviews)
- Pipeline management
- Core visual pipeline from Lite.
- Email and calendar integration
- Full email sync from Growth.
- Sales automation
- Automations and sequences from Growth.
- Pricing model and free tier
- Four per-user tiers; monthly billing costs 40 to 70% more than annual on lower tiers.
Choose it if
- Small sales teams that live in a visual deal pipeline.
- Teams who want sequences and email sync at around $39 per user.
Skip it if
- Buyers who need public SSO details before choosing a tier.
- Teams wanting a free plan.
Worth knowing
- Pipedrive moved from a five-tier to a four-tier lineup in 2025 per third-party summaries; check which pricing you are quoted.
- Monthly billing is $10 to $30 higher per user than annual on each tier.
- LeadBooster and Smart Docs are bundled only on Premium and Ultimate; on Lite/Growth they are about $32.50/month each per third parties.
Freshsales
Freshworks' sales CRM with three tiers from $9 per user, reserving audit logs and field-level permissions for the top tier.
- Starting price
- $9/user/month billed annually (Growth)
- Pricing model
- per user
- G2 rating
- 4.5 (1,235 reviews)
- Pipeline management
- Kanban view on Growth.
- Sales automation
- Basic workflows on Growth; sales sequences from Pro.
- Reporting and forecasting
- Forecasting insights on Enterprise only.
- Pricing model and free tier
- Three tiers billed annually, plus add-ons.
Choose it if
- Small to mid-size teams wanting a cheap entry tier.
- Teams already on Freshdesk or other Freshworks products.
Skip it if
- Teams needing audit logs below the $59 Enterprise tier.
- Buyers who need a permanent free plan.
Worth knowing
- Audit logs are included on the Enterprise plan only.
- Branded documents add-on costs $19/user/month.
- Freddy AI Agent costs $49 per 100 sessions; paid plans include 500 trial sessions, once per account.
Copper
Copper is a CRM built around Google Workspace that logs Gmail and Calendar activity into contacts and deals.
- Starting price
- $23 per user/month billed annually (Basic); $29 monthly
- Pricing model
- per user
- G2 rating
- 4.5 (1,152 reviews)
- Pipeline management
- Pipelines on all plans; task automation on Basic, workflow automation from Professional.
- Email and calendar integration
- Built around Gmail and Google Workspace; reviewers report occasional sync mismatches.
- Sales automation
- Task automation on Basic, workflow automation from Professional, email series on Business.
- Reporting and forecasting
- Reporting from Professional, custom reports on Business.
Choose it if
- Small teams that live in Gmail and Google Workspace.
- Teams wanting a simple pipeline without admin overhead.
Skip it if
- Teams needing deep customization or enterprise controls.
- Microsoft 365 shops.
Worth knowing
- Annual price is up to 26% below monthly; Business plan list is $134 monthly vs $99 annual.
- Contact caps by plan: 2,500 / 15,000 / unlimited.
- Premium support and personal onboarding only for eligible annual Professional and Business accounts.
Close
Close is a sales CRM for inside-sales teams with a built-in dialer, SMS and email sequences.
- Starting price
- $9 per user/month (Solo) at the lower listed price, $19 at the higher; the vendor does not say which is monthly and which annual
- Pricing model
- per user
- G2 rating
- 4.7 (2,073 reviews)
- Pipeline management
- Pipelines on all plans; workflows from Growth.
- Email and calendar integration
- 3 connected email accounts on Solo/Essentials, 10 on Growth/Scale.
- Sales automation
- Workflows, bulk email and power dialer from Growth.
- Reporting and forecasting
- Custom graph reporting on Scale.
Choose it if
- Inside-sales and SDR teams that call and email at volume.
- Small teams wanting calling built into the CRM.
Skip it if
- Teams needing SAML SSO (only Google SSO listed)
- Buyers who dislike usage-based calling costs.
Worth knowing
- Calls and SMS billed by usage, about $0.02 per minute outbound.
- Call Assistant add-on $50/month per org plus $0.02/minute.
- Role-based access and custom objects only on Scale.
Microsoft Dynamics 365 Sales
Microsoft's CRM sold per user in Professional, Enterprise and Premium tiers, tied to Dataverse, Teams and Copilot.
- Starting price
- $65/user/month paid yearly (Sales Professional)
- Pricing model
- per user
- G2 rating
- 3.8 (1,622 reviews)
- Pipeline management
- Lead-to-cash sales process, forecasting and quota tracking in Enterprise.
- Email and calendar integration
- Outlook app and enhanced email; Teams integration.
- Sales automation
- Sequences, sales accelerator, Sales Qualification and Opportunity agents.
- Reporting and forecasting
- Power BI embedded dashboards; predictive forecasting in Premium.
Choose it if
- Organizations already standardized on Microsoft 365, Teams and Power Platform.
- Enterprises wanting AI agents (qualification, opportunity) inside the CRM.
Skip it if
- Small teams that need quick, light setup (G2 reviewers cite long customization time)
- Buyers who dislike annual-only commitments.
Worth knowing
- Runs on Microsoft Dataverse and Power Apps model-driven design.
- Sales Professional uses a subset of the entities in Sales Enterprise.
- Relationship Sales (with LinkedIn Sales Navigator) requires 10 seats minimum.
monday CRM
A work-management-style CRM with four tiers whose limits (contacts, automations, dashboards) rise with each plan.
- Starting price
- 12 per seat/month billed yearly (Basic)
- Pricing model
- per user
- G2 rating
- 4.5 (1,429 reviews)
- Pipeline management
- Board-based pipelines; limits rise by plan.
- Sales automation
- 250 automations/month on Standard, 25K on Pro.
- Reporting and forecasting
- 1 dashboard Basic, 5 Standard, 50 Pro, unlimited Ultimate.
- Mobile app
- IOS/Android apps from Standard.
Choose it if
- Teams that want a customizable board-based CRM.
- Companies already using monday.com for work management.
Skip it if
- Teams under 3 users (plans start from 3 users)
- Buyers wanting a free plan.
Worth knowing
- Plans start from 3 users per the FAQ.
- More than 40 users requires a sales quote.
- Contacts and deals are capped: 1,000 Basic, 10,000 Standard, 100,000 Pro.
When to stay with HubSpot CRM
- Teams starting free with up to 2 users.
- SMBs wanting a large app marketplace.