Comparison
HubSpot CRM vs Salesforce Sales Cloud
How HubSpot CRM and Salesforce Sales Cloud compare on price, pricing model, features and reviews, with every fact checked on October 24, 2026.
Quick verdict
Choose HubSpot CRM if
- Teams starting free with up to 2 users.
- SMBs wanting a large app marketplace.
Choose Salesforce Sales Cloud if
- Mid-size and large sales orgs that need deep customization, forecasting and a huge app ecosystem.
- Teams that want one platform for sales, service and analytics (Slack, Tableau bundled from Core)
HubSpot CRM vs Salesforce Sales Cloud side by side
| HubSpot CRM | Salesforce Sales Cloud | |
|---|---|---|
| What it is | Free-to-start CRM that grows into paid Sales Hub tiers with per-seat prices and mandatory onboarding fees at the top. | The market-leading enterprise CRM, sold in six per-user tiers from a $25 Starter Suite to a $550 Max edition. |
| Status | Active | Active |
| Starting price | Free for up to 2 users; Sales Hub Starter from 7 USD per seat per month | $25/user/month (Starter Suite) |
| Pricing model | per user | per user |
| Free plan or trial | Free plan | Free trial |
| SAML SSO | Not published | SAML federated authentication available in all editions per Salesforce docs (older version of the doc) |
| SCIM provisioning | Not published | Not published |
| Audit logs | Not published | Not published |
| Data residency | US East (AWS) default; EU Frankfurt for new customers since 2021. | Not published |
| Contract | Monthly or annual commitment. | Starter monthly or annual; Pro Suite and above annual. |
| Support | Not published | Standard success plan included in all licenses; Premier included with Core, Advanced, Max; Signature via account executive. |
| G2 rating | 4.4 (13,399 reviews) | 4.4 (25,324 reviews) |
| Founded | 2006 | 1999 |
| Headquarters | Cambridge, Massachusetts, US | San Francisco, US |
| Employees | 8,246 (2024) | Not verified |
| Pipeline management | Deal pipelines, deal scoring. | Opportunity and pipeline management is G2's highest-scored area (about 8.7 to 9.0) |
| Email and calendar integration | HubSpot Sales Extensions in Gmail and Outlook. | Not verified |
| Sales automation | Multi-channel sequences. | Not verified |
| Reporting and forecasting | Sales analytics and AI pipeline projections. | Not verified |
| Mobile app | IOS and Android. | Not verified |
| Integrations and marketplace | 2,000+ marketplace integrations. | AgentExchange marketplace access from Pro Suite; Web Services API costs an extra $25/user/month. |
| Pricing model and free tier | Per seat, free tier up to 2 users, onboarding fees on Pro and Enterprise. | Six per-user tiers, only Starter Suite billable monthly; AI, API access and premium support are paid extras. |
| Target company size | SMB to enterprise. | Small teams (Starter) through global enterprises. |
Differences most comparisons miss
Worth knowing about HubSpot CRM
- Professional requires 1,500 USD onboarding, Enterprise 3,500 USD.
- EU data center (Frankfurt) available to new customers since 2021.
- SOC 2 Type 2 report only via Trust Center.
- Free CRM limited to 2 users.
Worth knowing about Salesforce Sales Cloud
- Only Starter Suite can be billed monthly; Pro Suite ($100) and above are annual only per the pricing page.
- Web Services API access is a separate $25/user/month add-on, which matters for integrations on lower tiers.
- Premier Support is included from Core but is an add-on on Pro Suite.
- Salesforce docs state SAML federated authentication is available in all editions (based on older documentation versions; confirm against current Salesforce help)
What reviewers complain about
HubSpot CRM
- Large price jump from Starter to Professional.
Salesforce Sales Cloud
- Support and ease of use score lower than rivals on G2.
- Costs climb quickly once AI, API and support add-ons are included.
Sources
Both columns use the same sources: vendor pricing and product pages, documentation, G2 and company records, checked on October 24, 2026. Full source lists are on the HubSpot CRM and Salesforce Sales Cloud reviews.