Comparison
Zoho CRM vs HubSpot CRM
How Zoho CRM and HubSpot CRM compare on price, pricing model, features and reviews, with every fact checked on October 24, 2026.
Quick verdict
Choose Zoho CRM if
- Small businesses that want a free start and cheap per-user editions.
- Teams already using other Zoho apps.
Choose HubSpot CRM if
- Teams starting free with up to 2 users.
- SMBs wanting a large app marketplace.
Zoho CRM vs HubSpot CRM side by side
| Zoho CRM | HubSpot CRM | |
|---|---|---|
| What it is | A low-cost, wide-feature CRM with a free 3-user plan and four paid editions priced per user. | Free-to-start CRM that grows into paid Sales Hub tiers with per-seat prices and mandatory onboarding fees at the top. |
| Status | Active | Active |
| Starting price | Free for up to 3 users; Standard $14/user/month billed annually | Free for up to 2 users; Sales Hub Starter from 7 USD per seat per month |
| Pricing model | per user | per user |
| Free plan or trial | Free plan, Free trial | Free plan |
| SAML SSO | Not published | Not published |
| SCIM provisioning | Not published | Not published |
| Audit logs | Not published | Not published |
| Data residency | Not published | US East (AWS) default; EU Frankfurt for new customers since 2021. |
| Contract | Monthly billing available on paid editions. | Monthly or annual commitment. |
| Support | Not published | Not published |
| G2 rating | 4.1 (2,940 reviews) | 4.4 (13,399 reviews) |
| Founded | Not verified | 2006 |
| Headquarters | Not verified | Cambridge, Massachusetts, US |
| Employees | Not verified | 8,246 (2024) |
| Pipeline management | Multiple pipelines from Standard; forecasting from Standard. | Deal pipelines, deal scoring. |
| Email and calendar integration | Calendar integration from Standard; Slack/Zoom/Teams integration. | HubSpot Sales Extensions in Gmail and Outlook. |
| Sales automation | Workflows in Free; process management from Professional; approvals from Enterprise. | Multi-channel sequences. |
| Reporting and forecasting | Standard reports in Free; unlimited reports from Professional. | Sales analytics and AI pipeline projections. |
| Mobile app | Mobile apps included, including Free. | IOS and Android. |
| Integrations and marketplace | Not verified | 2,000+ marketplace integrations. |
| Pricing model and free tier | Free for 3 users, then four per-user editions with annual discount. | Per seat, free tier up to 2 users, onboarding fees on Pro and Enterprise. |
| Target company size | Small to mid-size (62% of G2 reviewers are small business) | SMB to enterprise. |
Differences most comparisons miss
Worth knowing about Zoho CRM
- Free edition is limited to 3 users with 5,000 API calls/day and up to 10 free data exports.
- Zoho's pricing page shows INR by default; USD and local VAT/tax differ, so quote in your own currency.
- Field-level encryption and developer sandbox only on Enterprise.
- HIPAA compliance is listed from Standard.
Worth knowing about HubSpot CRM
- Professional requires 1,500 USD onboarding, Enterprise 3,500 USD.
- EU data center (Frankfurt) available to new customers since 2021.
- SOC 2 Type 2 report only via Trust Center.
- Free CRM limited to 2 users.
What reviewers complain about
Zoho CRM
- Interface and setup can feel complex (general G2 theme, not verified)
HubSpot CRM
- Large price jump from Starter to Professional.
Sources
Both columns use the same sources: vendor pricing and product pages, documentation, G2 and company records, checked on October 24, 2026. Full source lists are on the Zoho CRM and HubSpot CRM reviews.