CRM Software
HubSpot CRM review
Free-to-start CRM that grows into paid Sales Hub tiers with per-seat prices and mandatory onboarding fees at the top.
HubSpot CRM at a glance
- Category
- CRM Software
- Starting price
- Free for up to 2 users; Sales Hub Starter from 7 USD per seat per month
- Pricing model
- per user
- Public pricing
- Yes
- Free plan
- Yes
- Free trial
- No
- Contract
- monthly or annual
- G2 rating
- 4.4 (13,399 reviews)
- Founded
- 2006
- Headquarters
- Cambridge, Massachusetts, US
- Employees
- 8,246 (2024)
- Funding or owner
- Public company (NYSE: HUBS)
- Security
- SOC 3 report (public), SOC 2 Type 2 (on request)
- Integrations
- 2,000+
Buying HubSpot CRM: security, admin and contract
- Data residency
- US East (AWS) default; EU Frankfurt for new customers since 2021.
- Contract
- Monthly or annual commitment.
- Public DPA
- Yes, legal.hubspot.com/dpa.
- Implementation
- Mandatory paid onboarding on Professional and Enterprise.
Questions to ask HubSpot CRM before you sign
- Which plan includes SAML SSO, and what does it cost for our seat count?
- Is SCIM provisioning included, or a paid add-on?
- Which plan includes audit logs, and how long are they kept?
- What will the price be at renewal, and is the increase capped?
Questions are listed where HubSpot CRM's public pages leave the answer open.
Who HubSpot CRM is for
Choose HubSpot CRM if
- Teams starting free with up to 2 users.
- SMBs wanting a large app marketplace.
Look elsewhere if
- Budget teams needing automation, since Professional costs 90-100 USD per seat plus 1,500 USD onboarding.
HubSpot CRM pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Free CRM | $0 | up to 2 users, 1,000 contacts | |
| Starter | $7 annual promo / $20 per seat | per seat per month | page does not label which price is monthly |
| Professional | $90 annual / $100 monthly | per seat per month | one-time onboarding $1,500 |
| Enterprise | $150 annual | per seat per month | one-time onboarding $3,500 |
Starter shows a limited-time 65% promotion; third-party guides list 15 USD annual list price (unverified).
HubSpot CRM features by buying criteria
| Criterion | What we found |
|---|---|
| Pipeline management | Deal pipelines, deal scoring. |
| Email and calendar integration | HubSpot Sales Extensions in Gmail and Outlook. |
| Sales automation | Multi-channel sequences. |
| Reporting and forecasting | Sales analytics and AI pipeline projections. |
| Mobile app | IOS and Android. |
| Integrations and marketplace | 2,000+ marketplace integrations. |
| Pricing model and free tier | Per seat, free tier up to 2 users, onboarding fees on Pro and Enterprise. |
| Target company size | SMB to enterprise. |
What reviewers say about HubSpot CRM
Common complaints
- Large price jump from Starter to Professional.
Themes paraphrased from public reviews on G2 and similar sites, not quotes.
What most HubSpot CRM reviews leave out
- Professional requires 1,500 USD onboarding, Enterprise 3,500 USD.
- EU data center (Frankfurt) available to new customers since 2021.
- SOC 2 Type 2 report only via Trust Center.
- Free CRM limited to 2 users.
- Acquired Clearbit in 2023.
HubSpot CRM alternatives
Salesforce Sales CloudMid-size and large sales orgs that need deep customization, forecasting and a huge app ecosystem.$25/user/month (Starter Suite)
Zoho CRMSmall businesses that want a free start and cheap per-user editions.Free for up to 3 users; Standard $14/user/month billed annually
PipedriveSmall sales teams that live in a visual deal pipeline.$14/user/month billed annually (Lite)
FreshsalesSmall to mid-size teams wanting a cheap entry tier.$9/user/month billed annually (Growth)
CopperSmall teams that live in Gmail and Google Workspace.$23 per user/month billed annually (Basic); $29 monthly
CloseInside-sales and SDR teams that call and email at volume.$9 per user/month (Solo) at the lower listed price, $19 at the higher; the vendor does not say which is monthly and which annual
HubSpot CRM compared
Sources
Every fact on this page comes from HubSpot CRM's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.