Software directory

Best CRM Software: 11 tools compared for 2026

CRM software stores contacts, companies and deals in one place and tracks every interaction from first lead to closed sale. Sales teams use it to manage pipelines, follow-ups and forecasts, and many tools add email, marketing and service features.

Researched by Max Benz · Facts checked October 24, 2026 · How we research

Tools compared: 11
Publish prices: 11 of 11
Free plan or trial: 11 of 11
Median G2 rating: 4.4

CRM Software at a glance

CRM Software, sorted by number of G2 reviews
Tool	Best for	Pricing model	Starting price	G2 rating
Salesforce Sales Cloud	Mid-size and large sales orgs that need deep customization, forecasting and a huge app ecosystem.	per user	$25/user/month (Starter Suite)	4.4 (25,324 reviews)
HubSpot CRM	Teams starting free with up to 2 users.	per user	Free for up to 2 users; Sales Hub Starter from 7 USD per seat per month	4.4 (13,399 reviews)
Pipedrive	Small sales teams that live in a visual deal pipeline.	per user	$14/user/month billed annually (Lite)	4.3 (3,096 reviews)
Zoho CRM	Small businesses that want a free start and cheap per-user editions.	per user	Free for up to 3 users; Standard $14/user/month billed annually	4.1 (2,940 reviews)
Close	Inside-sales and SDR teams that call and email at volume.	per user	$9 per user/month (Solo) at the lower listed price, $19 at the higher; the vendor does not say which is monthly and which annual	4.7 (2,073 reviews)
Microsoft Dynamics 365 Sales	Organizations already standardized on Microsoft 365, Teams and Power Platform.	per user	$65/user/month paid yearly (Sales Professional)	3.8 (1,622 reviews)
monday CRM	Teams that want a customizable board-based CRM.	per user	12 per seat/month billed yearly (Basic)	4.5 (1,429 reviews)
Freshsales	Small to mid-size teams wanting a cheap entry tier.	per user	$9/user/month billed annually (Growth)	4.5 (1,235 reviews)
Copper	Small teams that live in Gmail and Google Workspace.	per user	$23 per user/month billed annually (Basic); $29 monthly	4.5 (1,152 reviews)
Insightly	Small and mid-size teams that need CRM plus project tracking after a deal closes.	per user	$29 per user/month billed annually (CRM Plus)	4.2 (931 reviews)
Less Annoying CRM	Very small teams that want one flat price and no feature tiers.	per user	$15/user/month	4.9 (665 reviews)

Prices as published by each vendor on October 24, 2026. "Contact sales" means no public price. G2 ratings read on the same day.

Security and contract checklist for CRM software

Admin, security and contract terms as published, checked October 24, 2026
Tool	SAML SSO	SCIM provisioning	Audit logs	Data residency	Contract	Support
Salesforce Sales Cloud	SAML federated authentication available in all editions per Salesforce docs (older version of the doc)	Not published	Not published	Not published	Starter monthly or annual; Pro Suite and above annual.	Standard success plan included in all licenses; Premier included with Core, Advanced, Max; Signature via account executive.
HubSpot CRM	Not published	Not published	Not published	US East (AWS) default; EU Frankfurt for new customers since 2021.	Monthly or annual commitment.	Not published
Pipedrive	Not published	Not published	Not published	Not published	Monthly plans available.	Live chat support listed with Growth per third-party summary.
Close	Google SSO on all plans; SAML not listed.	Not published	Not published	AWS hosted; locations are listed in the vendor's Trust Center.	14-day trial, 30-day money-back guarantee.	Not published
monday CRM	Not stated on CRM pricing page; likely Ultimate ('security and governance'), confirm with sales.	Not published	Ultimate lists advanced log rules.	Not published	Monthly available on Basic to Pro.	24/7 priority support on Ultimate.
Freshsales	Not published	Not published	Enterprise only.	Not published	Billing-period toggle; monthly prices not published.	Not published
Copper	Single sign-on (Okta) listed on the pricing page; plan not specified by the vendor.	Not published	Not published	Not stated; EU transfers covered by SCCs in Terms of Service.	Monthly billing available; cancellation terms not verified.	Premium support on Business annual; other channels not verified.
Insightly	Enterprise only (SAML), per pricing feature table; vendor confirmation advised.	Enterprise only, per pricing feature table.	Enterprise only.	Not published	Annual billing; 14-day trial.	Premier support 20% of license, $3,000 minimum.
Less Annoying CRM	Not published	Not published	Not published	US only: AWS North Virginia.	Monthly, no contract, cancel any time.	Free email and phone support for all users.

Which plan includes SSO, SCIM and audit logs often decides the real price. "Not published" means the vendor's public pages do not say; ask before you sign.

How to compare CRM software

Pipeline management. Visual deal stages and forecasting are the core reason sales teams buy a CRM.
Email and calendar integration. Automatic logging of Gmail/Outlook threads decides whether reps actually keep data current.
Sales automation. Task, sequence and lead-routing automation separates light contact managers from real CRMs.
Reporting and forecasting. Managers need pipeline and revenue reports without exporting to spreadsheets.
Mobile app. Field and remote reps update deals on the go.
Integrations and marketplace. Connections to accounting, marketing and support tools avoid double entry.
Pricing model and free tier. Per-user tiers, paywalled automation and free plans change real cost at 10 to 200 seats.
Target company size. Solo-friendly tools and enterprise platforms scale and cost very differently.

CRM Software by buying criteria
Tool	Pipeline management	Email and calendar integration	Sales automation	Reporting and forecasting	Mobile app	Integrations and marketplace	Pricing model and free tier	Target company size
Salesforce Sales Cloud	Opportunity and pipeline management is G2's highest-scored area (about 8.7 to 9.0)	Not verified	Not verified	Not verified	Not verified	AgentExchange marketplace access from Pro Suite; Web Services API costs an extra $25/user/month.	Six per-user tiers, only Starter Suite billable monthly; AI, API access and premium support are paid extras.	Small teams (Starter) through global enterprises.
HubSpot CRM	Deal pipelines, deal scoring.	HubSpot Sales Extensions in Gmail and Outlook.	Multi-channel sequences.	Sales analytics and AI pipeline projections.	IOS and Android.	2,000+ marketplace integrations.	Per seat, free tier up to 2 users, onboarding fees on Pro and Enterprise.	SMB to enterprise.
Pipedrive	Core visual pipeline from Lite.	Full email sync from Growth.	Automations and sequences from Growth.	Not verified	Not verified	Not verified	Four per-user tiers; monthly billing costs 40 to 70% more than annual on lower tiers.	Small teams.
Zoho CRM	Multiple pipelines from Standard; forecasting from Standard.	Calendar integration from Standard; Slack/Zoom/Teams integration.	Workflows in Free; process management from Professional; approvals from Enterprise.	Standard reports in Free; unlimited reports from Professional.	Mobile apps included, including Free.	Not verified	Free for 3 users, then four per-user editions with annual discount.	Small to mid-size (62% of G2 reviewers are small business)
Close	Pipelines on all plans; workflows from Growth.	3 connected email accounts on Solo/Essentials, 10 on Growth/Scale.	Workflows, bulk email and power dialer from Growth.	Custom graph reporting on Scale.	Not verified	Not verified	Per user plus usage for calls and SMS.	Small and mid-size sales teams.
Microsoft Dynamics 365 Sales	Lead-to-cash sales process, forecasting and quota tracking in Enterprise.	Outlook app and enhanced email; Teams integration.	Sequences, sales accelerator, Sales Qualification and Opportunity agents.	Power BI embedded dashboards; predictive forecasting in Premium.	IOS and Android Sales mobile app.	LinkedIn Sales Navigator, Teams, ZoomInfo, softphone, Power Platform.	Per user, paid yearly, three tiers plus Relationship Sales.	Mid-size to enterprise.
monday CRM	Board-based pipelines; limits rise by plan.	Not verified	250 automations/month on Standard, 25K on Pro.	1 dashboard Basic, 5 Standard, 50 Pro, unlimited Ultimate.	IOS/Android apps from Standard.	Not verified	Per seat, tiered limits, plans start from 3 users.	Small to mid-size; over 40 users needs a quote.
Freshsales	Kanban view on Growth.	Not verified	Basic workflows on Growth; sales sequences from Pro.	Forecasting insights on Enterprise only.	Not verified	Not verified	Three tiers billed annually, plus add-ons.	Startups through mid-large businesses.
Copper	Pipelines on all plans; task automation on Basic, workflow automation from Professional.	Built around Gmail and Google Workspace; reviewers report occasional sync mismatches.	Task automation on Basic, workflow automation from Professional, email series on Business.	Reporting from Professional, custom reports on Business.	Mobile app listed on comparison page, plan assignment not stated.	Google Workspace, Okta SSO listed; marketplace size not verified.	Per user, no free plan, free trial without credit card.	Small business (about 79% of G2 reviews are small-business)
Insightly	Lead, contact and opportunity management with project management on every CRM plan.	Not verified	Lead routing and workflow automation from Professional.	Advanced reports and prebuilt dashboards from Plus.	Not verified	AppConnect integration platform sold separately from $249/month for 25,000 tasks.	Per user, annual billing only, no free plan, 14-day trial.	Small business (about 73% of G2 reviews)
Less Annoying CRM	Unlimited pipelines and custom fields.	Email logging included.	Task management; limited automation per G2 complaints.	Limited reporting per G2 complaints.	Mobile access included.	Not verified	One plan, $15 per user per month, no tiers.	Small teams.

The 11 tools in detail

Salesforce Sales Cloud

The market-leading enterprise CRM, sold in six per-user tiers from a $25 Starter Suite to a $550 Max edition.

Starting price: $25/user/month (Starter Suite)
Pricing model: per user
G2 rating: 4.4 (25,324 reviews)
Pipeline management: Opportunity and pipeline management is G2's highest-scored area (about 8.7 to 9.0)
Integrations and marketplace: AgentExchange marketplace access from Pro Suite; Web Services API costs an extra $25/user/month.
Pricing model and free tier: Six per-user tiers, only Starter Suite billable monthly; AI, API access and premium support are paid extras.
Target company size: Small teams (Starter) through global enterprises.

Choose it if

Mid-size and large sales orgs that need deep customization, forecasting and a huge app ecosystem.
Teams that want one platform for sales, service and analytics (Slack, Tableau bundled from Core)

Skip it if

Teams under about 10 reps that want flat, simple pricing.
Buyers who need monthly flexibility above Starter: Pro Suite and up are annual only.

Worth knowing

Only Starter Suite can be billed monthly; Pro Suite ($100) and above are annual only per the pricing page.
Web Services API access is a separate $25/user/month add-on, which matters for integrations on lower tiers.
Premier Support is included from Core but is an add-on on Pro Suite.

Full Salesforce Sales Cloud review · Salesforce Sales Cloud alternatives

HubSpot CRM

Free-to-start CRM that grows into paid Sales Hub tiers with per-seat prices and mandatory onboarding fees at the top.

Starting price: Free for up to 2 users; Sales Hub Starter from 7 USD per seat per month
Pricing model: per user
G2 rating: 4.4 (13,399 reviews)
Pipeline management: Deal pipelines, deal scoring.
Email and calendar integration: HubSpot Sales Extensions in Gmail and Outlook.
Sales automation: Multi-channel sequences.
Reporting and forecasting: Sales analytics and AI pipeline projections.

Choose it if

Teams starting free with up to 2 users.
SMBs wanting a large app marketplace.

Skip it if

Budget teams needing automation, since Professional costs 90-100 USD per seat plus 1,500 USD onboarding.

Worth knowing

Professional requires 1,500 USD onboarding, Enterprise 3,500 USD.
EU data center (Frankfurt) available to new customers since 2021.
SOC 2 Type 2 report only via Trust Center.

Full HubSpot CRM review · HubSpot CRM alternatives

Pipedrive

A pipeline-first CRM for small sales teams with four tiers, all cheaper when billed annually.

Starting price: $14/user/month billed annually (Lite)
Pricing model: per user
G2 rating: 4.3 (3,096 reviews)
Pipeline management: Core visual pipeline from Lite.
Email and calendar integration: Full email sync from Growth.
Sales automation: Automations and sequences from Growth.
Pricing model and free tier: Four per-user tiers; monthly billing costs 40 to 70% more than annual on lower tiers.

Choose it if

Small sales teams that live in a visual deal pipeline.
Teams who want sequences and email sync at around $39 per user.

Skip it if

Buyers who need public SSO details before choosing a tier.
Teams wanting a free plan.

Worth knowing

Pipedrive moved from a five-tier to a four-tier lineup in 2025 per third-party summaries; check which pricing you are quoted.
Monthly billing is $10 to $30 higher per user than annual on each tier.
LeadBooster and Smart Docs are bundled only on Premium and Ultimate; on Lite/Growth they are about $32.50/month each per third parties.

Full Pipedrive review · Pipedrive alternatives

Zoho CRM

A low-cost, wide-feature CRM with a free 3-user plan and four paid editions priced per user.

Starting price: Free for up to 3 users; Standard $14/user/month billed annually
Pricing model: per user
G2 rating: 4.1 (2,940 reviews)
Pipeline management: Multiple pipelines from Standard; forecasting from Standard.
Email and calendar integration: Calendar integration from Standard; Slack/Zoom/Teams integration.
Sales automation: Workflows in Free; process management from Professional; approvals from Enterprise.
Reporting and forecasting: Standard reports in Free; unlimited reports from Professional.

Choose it if

Small businesses that want a free start and cheap per-user editions.
Teams already using other Zoho apps.

Skip it if

Buyers who need public SSO/audit details before shortlisting.
Teams that want one simple flat tier.

Worth knowing

Free edition is limited to 3 users with 5,000 API calls/day and up to 10 free data exports.
Zoho's pricing page shows INR by default; USD and local VAT/tax differ, so quote in your own currency.
Field-level encryption and developer sandbox only on Enterprise.

Full Zoho CRM review

Close

Close is a sales CRM for inside-sales teams with a built-in dialer, SMS and email sequences.

Starting price: $9 per user/month (Solo) at the lower listed price, $19 at the higher; the vendor does not say which is monthly and which annual
Pricing model: per user
G2 rating: 4.7 (2,073 reviews)
Pipeline management: Pipelines on all plans; workflows from Growth.
Email and calendar integration: 3 connected email accounts on Solo/Essentials, 10 on Growth/Scale.
Sales automation: Workflows, bulk email and power dialer from Growth.
Reporting and forecasting: Custom graph reporting on Scale.

Choose it if

Inside-sales and SDR teams that call and email at volume.
Small teams wanting calling built into the CRM.

Skip it if

Teams needing SAML SSO (only Google SSO listed)
Buyers who dislike usage-based calling costs.

Worth knowing

Calls and SMS billed by usage, about $0.02 per minute outbound.
Call Assistant add-on $50/month per org plus $0.02/minute.
Role-based access and custom objects only on Scale.

Full Close review

Microsoft Dynamics 365 Sales

Microsoft's CRM sold per user in Professional, Enterprise and Premium tiers, tied to Dataverse, Teams and Copilot.

Starting price: $65/user/month paid yearly (Sales Professional)
Pricing model: per user
G2 rating: 3.8 (1,622 reviews)
Pipeline management: Lead-to-cash sales process, forecasting and quota tracking in Enterprise.
Email and calendar integration: Outlook app and enhanced email; Teams integration.
Sales automation: Sequences, sales accelerator, Sales Qualification and Opportunity agents.
Reporting and forecasting: Power BI embedded dashboards; predictive forecasting in Premium.

Choose it if

Organizations already standardized on Microsoft 365, Teams and Power Platform.
Enterprises wanting AI agents (qualification, opportunity) inside the CRM.

Skip it if

Small teams that need quick, light setup (G2 reviewers cite long customization time)
Buyers who dislike annual-only commitments.

Worth knowing

Runs on Microsoft Dataverse and Power Apps model-driven design.
Sales Professional uses a subset of the entities in Sales Enterprise.
Relationship Sales (with LinkedIn Sales Navigator) requires 10 seats minimum.

Full Microsoft Dynamics 365 Sales review

monday CRM

A work-management-style CRM with four tiers whose limits (contacts, automations, dashboards) rise with each plan.

Starting price: 12 per seat/month billed yearly (Basic)
Pricing model: per user
G2 rating: 4.5 (1,429 reviews)
Pipeline management: Board-based pipelines; limits rise by plan.
Sales automation: 250 automations/month on Standard, 25K on Pro.
Reporting and forecasting: 1 dashboard Basic, 5 Standard, 50 Pro, unlimited Ultimate.
Mobile app: IOS/Android apps from Standard.

Choose it if

Teams that want a customizable board-based CRM.
Companies already using monday.com for work management.

Skip it if

Teams under 3 users (plans start from 3 users)
Buyers wanting a free plan.

Worth knowing

Plans start from 3 users per the FAQ.
More than 40 users requires a sales quote.
Contacts and deals are capped: 1,000 Basic, 10,000 Standard, 100,000 Pro.

Full monday CRM review

Freshsales

Freshworks' sales CRM with three tiers from $9 per user, reserving audit logs and field-level permissions for the top tier.

Starting price: $9/user/month billed annually (Growth)
Pricing model: per user
G2 rating: 4.5 (1,235 reviews)
Pipeline management: Kanban view on Growth.
Sales automation: Basic workflows on Growth; sales sequences from Pro.
Reporting and forecasting: Forecasting insights on Enterprise only.
Pricing model and free tier: Three tiers billed annually, plus add-ons.

Choose it if

Small to mid-size teams wanting a cheap entry tier.
Teams already on Freshdesk or other Freshworks products.

Skip it if

Teams needing audit logs below the $59 Enterprise tier.
Buyers who need a permanent free plan.

Worth knowing

Audit logs are included on the Enterprise plan only.
Branded documents add-on costs $19/user/month.
Freddy AI Agent costs $49 per 100 sessions; paid plans include 500 trial sessions, once per account.

Full Freshsales review

Copper

Copper is a CRM built around Google Workspace that logs Gmail and Calendar activity into contacts and deals.

Starting price: $23 per user/month billed annually (Basic); $29 monthly
Pricing model: per user
G2 rating: 4.5 (1,152 reviews)
Pipeline management: Pipelines on all plans; task automation on Basic, workflow automation from Professional.
Email and calendar integration: Built around Gmail and Google Workspace; reviewers report occasional sync mismatches.
Sales automation: Task automation on Basic, workflow automation from Professional, email series on Business.
Reporting and forecasting: Reporting from Professional, custom reports on Business.

Choose it if

Small teams that live in Gmail and Google Workspace.
Teams wanting a simple pipeline without admin overhead.

Skip it if

Teams needing deep customization or enterprise controls.
Microsoft 365 shops.

Worth knowing

Annual price is up to 26% below monthly; Business plan list is $134 monthly vs $99 annual.
Contact caps by plan: 2,500 / 15,000 / unlimited.
Premium support and personal onboarding only for eligible annual Professional and Business accounts.

Full Copper review

Insightly

Insightly is a CRM with built-in project management, sold with optional marketing, service and integration products.

Starting price: $29 per user/month billed annually (CRM Plus)
Pricing model: per user
G2 rating: 4.2 (931 reviews)
Pipeline management: Lead, contact and opportunity management with project management on every CRM plan.
Sales automation: Lead routing and workflow automation from Professional.
Reporting and forecasting: Advanced reports and prebuilt dashboards from Plus.
Integrations and marketplace: AppConnect integration platform sold separately from $249/month for 25,000 tasks.

Choose it if

Small and mid-size teams that need CRM plus project tracking after a deal closes.
Teams that want a bundled CRM, marketing and service suite.

Skip it if

Buyers who need month-to-month billing (page lists annual only)
Teams wanting SSO below the Enterprise tier.

Worth knowing

Integrations platform AppConnect is a separate product with a required $3,000 technical setup fee.
Guided onboarding at $1,500 is listed as required.
Premier support is 20% of license with a $3,000 annual minimum.

Full Insightly review

Less Annoying CRM

A single-plan CRM at $15 per user per month with all features, free phone and email support, and no contracts.

Starting price: $15/user/month
Pricing model: per user
G2 rating: 4.9 (665 reviews)
Pipeline management: Unlimited pipelines and custom fields.
Email and calendar integration: Email logging included.
Sales automation: Task management; limited automation per G2 complaints.
Reporting and forecasting: Limited reporting per G2 complaints.

Choose it if

Very small teams that want one flat price and no feature tiers.
Small businesses that value phone support.

Skip it if

Larger teams needing advanced reporting and automation (G2 complaints)
Buyers requiring SSO or formal compliance certifications.

Worth knowing

No tiers: every feature is in the single $15 plan.
Free phone and email support for all users including trial users.
Hosted on AWS in North Virginia; BAA available for healthcare.

Full Less Annoying CRM review

Frequently asked questions

What is CRM software?

Which CRM software publish their pricing?

11 of the 11 tools we compared publish prices: Salesforce Sales Cloud ($25/user/month (Starter Suite)); HubSpot CRM (Free for up to 2 users; Sales Hub Starter from 7 USD per seat per month); Pipedrive ($14/user/month billed annually (Lite)); Zoho CRM (Free for up to 3 users; Standard $14/user/month billed annually); Close ($9 per user/month (Solo) at the lower listed price, $19 at the higher; the vendor does not say which is monthly and which annual); Microsoft Dynamics 365 Sales ($65/user/month paid yearly (Sales Professional)); monday CRM (12 per seat/month billed yearly (Basic)); Freshsales ($9/user/month billed annually (Growth)); Copper ($23 per user/month billed annually (Basic); $29 monthly); Insightly ($29 per user/month billed annually (CRM Plus)); Less Annoying CRM ($15/user/month). The others quote on request, so ask for a written quote that names the seat or spend basis, the term and the renewal uplift.

Which CRM software have a free plan or free trial?

Salesforce Sales Cloud (free trial), HubSpot CRM (free plan), Pipedrive (free trial), Zoho CRM (free plan, free trial), Close (free trial), Microsoft Dynamics 365 Sales (free trial), monday CRM (free trial), Freshsales (free trial), Copper (free trial), Insightly (free trial) and Less Annoying CRM (free trial), according to the vendors' sites on October 24, 2026.

Which CRM software include SSO below the enterprise plan?

Salesforce Sales Cloud (SAML federated authentication available in all editions per Salesforce docs (older version of the doc)); Close (Google SSO on all plans; SAML not listed); monday CRM (Not stated on CRM pricing page; likely Ultimate ('security and governance'), confirm with sales); Copper (Single sign-on (Okta) listed on the pricing page; plan not specified by the vendor). The other tools either reserve SAML SSO for their enterprise tier or do not say on their public pages.

Which CRM software are rated highest on G2?

Among tools with at least 20 G2 reviews: Less Annoying CRM 4.9 from 665 reviews, Close 4.7 from 2073 reviews, monday CRM 4.5 from 1429 reviews. Ratings were read on October 24, 2026; small review counts move quickly, so read recent reviews from companies your size.