Knowledge Base Software
Guru review
AI knowledge platform that delivers verified answers inside work tools, sold on custom quotes.
Guru at a glance
- Category
- Knowledge Base Software
- Starting price
- Contact sales
- Pricing model
- custom
- Public pricing
- No
- Free plan
- No
- G2 rating
- 4.7 (2,344 reviews)
- Founded
- 2013
- Headquarters
- Philadelphia, US
- Funding or owner
- About $70.7M total; $30M Series C led by Accel (Latka); Series C date disputed (2020 vs 2021)
- Security
- SOC 2 Type II, GDPR (SCCs, EU-US Data Privacy Framework)
- Integrations
- 100+
Buying Guru: security, admin and contract
- SAML SSO
- SAML SSO offered (security page); plan not stated, pricing page lists it under enterprise governance.
- SCIM provisioning
- SCIM offered; plan not stated.
- Audit logs
- Listed under enterprise governance.
- Data residency
- Not stated; AWS with DR in separate region.
- Contract
- Quote via sales call.
- Public DPA
- Yes, Guru offers a DPA (security page)
- Implementation
- Solution engineering working session at start.
Questions to ask Guru before you sign
- What will the price be at renewal, and is the increase capped?
Questions are listed where Guru's public pages leave the answer open.
Who Guru is for
Choose Guru if
- Sales and support teams needing verified answers in Slack, browser and chat.
- Mid-size and enterprise orgs wanting SSO, SCIM and governance.
Look elsewhere if
- Small teams wanting public per-seat pricing.
- Public customer-facing help centers.
Guru pricing
Guru does not publish a price list; pricing is quoted on request.
Pricing page says a quote is scoped in a call and calls Guru 'not just a per-seat tool'. Vendr marketplace (vendr.com/marketplace/guru, as of 2026-10-24): median about $37,800 per year from 155 purchases, range roughly $7,434 to $116,703. CostBench shows a conflicting $540 median; older sources show $5/$10/$20 tiers or $25 per user.
Guru features by buying criteria
| Criterion | What we found |
|---|---|
| Authoring and editing experience | Card-based knowledge with verification; details not confirmed. |
| Search and AI answers | Knowledge Agents and AI search, cited permission-aware answers, MCP delivery. |
| Internal vs public access control | Role-based access, SSO, SCIM, audit logs (enterprise governance) |
| Versioning and review workflows | Verification workflow not confirmed. |
| Help desk and chat integrations | 100+ integrations (vendor page) |
| Pricing model | Custom platform quote, includes solution engineering team. |
| Target company size | Mid-size to enterprise. |
What reviewers say about Guru
Praised for
- Intuitive onboarding and browser extension.
- Helpful support team.
Common complaints
- Opaque pricing.
- Price rise versus older per-seat tiers (inferred from conflicting price listings)
Themes paraphrased from public reviews on G2 and similar sites, not quotes.
What most Guru reviews leave out
- Median Vendr contract about $37,800 per year vs conflicting $540 on CostBench; treat as uncertain.
- Quote includes a solution engineering team for knowledge architecture and agent tuning.
- SSO, SCIM, RBAC and audit logs described as part of enterprise governance.
- Available on AWS Marketplace.
- Guru for Good gives reduced pricing to eligible 501(c)(3)s.
Guru alternatives
SliteSmall and mid-size teams wanting an AI search wiki at a published price.$10 per user/month billed yearly (Basic)
TettraSmall and mid-size teams living in Slack that want a cheap internal wiki.$8 per user/month (Scaling, 10-user minimum)
BloomfireMid-size and enterprise teams that want a company-wide Q&A and knowledge library with search as the main feature.Contact sales
NotionStartups and small teams combining wiki and project tracking.Free; Plus $10 per member per month billed annually
ConfluenceTeams already on Jira or Jira Service Management.Free up to 10 users; Standard about $5.42 per user per month billed annually
Document360Product and SaaS documentation teams needing public and private KBs.Contact sales
Sources
Every fact on this page comes from Guru's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.