Survey and Form Software
Google Forms review
Free form and quiz builder bundled into every Google account and every Google Workspace plan.
Google Forms at a glance
- Category
- Survey and Form Software
- Starting price
- Free
- Pricing model
- bundled with per user Workspace plans
- Public pricing
- Yes
- Free plan
- Yes
- Free trial
- Yes
- Contract
- monthly billing with 1 year commitment option
- G2 rating
- No G2 rating found
- Founded
- 2008
- Funding or owner
- Part of Alphabet
Buying Google Forms: security, admin and contract
- Contract
- Billed monthly; 1 year commitment option.
- Public DPA
- Yes, Cloud Data Processing Addendum exists (workspace.google.com/terms/dpa_terms.html redirects to cloud.google.com/terms/data-processing-addendum/); content not read.
Questions to ask Google Forms before you sign
- Which plan includes SAML SSO, and what does it cost for our seat count?
- Is SCIM provisioning included, or a paid add-on?
- Which plan includes audit logs, and how long are they kept?
- Where is our data stored, and can we choose the region?
- What will the price be at renewal, and is the increase capped?
Questions are listed where Google Forms's public pages leave the answer open.
Who Google Forms is for
Choose Google Forms if
- Teams already on Google Workspace needing quick internal surveys at no extra cost.
- Education and simple quizzes.
Look elsewhere if
- Teams needing advanced analysis such as crosstabs or panel research.
- Teams needing white-label or branded survey experiences.
Google Forms pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Free (personal Google account) | $0 | account | Not verified; Forms is listed as included in every Workspace plan |
| Business Starter | $7 | user/month | 1 year commitment, billed monthly; USD price per Google's pricing listing; 30 GB pooled storage |
| Business Standard | $14 | user/month | 2 TB per user |
| Business Plus | $22 | user/month | 5 TB per user |
| Enterprise | Contact sales | user/month | No user cap |
Google's pricing page shows EUR (Starter 6.80, Standard 13.60, Plus 21.10 EUR). USD $7/$14/$22 is the listed US price; promotional prices differ between sources (checked 2026-10-24). Starter, Standard and Plus capped at 300 users.
Google Forms features by buying criteria
| Criterion | What we found |
|---|---|
| Pricing model and real cost | Included in per-user Workspace plans; no separate Forms price. |
| Target company size | Any size; Workspace Starter to Plus capped at 300 users, Enterprise unlimited. |
What reviewers say about Google Forms
Praised for
- Very easy to set up and share.
- Free and integrated with Sheets and Drive.
Themes paraphrased from public reviews on G2 and similar sites, not quotes.
What most Google Forms reviews leave out
- Forms is included in all four Workspace plans, so the cost is the Workspace seat, not Forms.
- Starter, Standard and Plus are capped at 300 users; Enterprise has no cap.
- Google's page showed a 50% intro discount for 3 months (EUR page, Nov 7, 2026 to Feb 7, 2027)
Google Forms alternatives
TypeformSmall teams that want conversational forms and lead capture at 100 to 10,000 responses per month.$28/month billed yearly (Basic, 100 responses/mo, 1 user)
Jotform SignTeams already collecting data in Jotform forms.Free (10 signed documents/month); Bronze $39/month
TallySmall teams and solo founders wanting unlimited free forms with logic and payments.Free; Pro $29/month
SurveyMonkeyTeams of 3 or more that need quick surveys with templates and AI analysis.$30/user/month billed annually (Team Advantage, 3+ users)
Zoho SurveyTeams already on Zoho CRM or Zoho Recruit that want responses pushed into those apps.Free; paid from about $7.42/month billed annually (third-party figure)
AlchemerTeams of up to 3 users wanting advanced research question types and statistics.$55/month per user (Collaborator, monthly) or $315/year
Google Forms compared
Sources
Every fact on this page comes from Google Forms's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.