Survey and Form Software
Tally review
EU-built form builder with unlimited forms and submissions on the free plan and flat per-account paid tiers.
Tally at a glance
- Category
- Survey and Form Software
- Starting price
- Free; Pro $29/month
- Pricing model
- flat per account
- Public pricing
- Yes
- Free plan
- Yes
- Free trial
- No
- Contract
- monthly or yearly
- G2 rating
- 4.5 (11 reviews)
- Headquarters
- Europe (Tally BV)
- Funding or owner
- Bootstrapped
- Integrations
- Google Sheets, Notion, Airtable, Zapier, Make
Buying Tally: security, admin and contract
- Data residency
- Made and hosted in the EU (about page)
- Contract
- Monthly or yearly billing.
Questions to ask Tally before you sign
- Which plan includes SAML SSO, and what does it cost for our seat count?
- Is SCIM provisioning included, or a paid add-on?
- Which plan includes audit logs, and how long are they kept?
- Can we sign your standard DPA without changes?
- What will the price be at renewal, and is the increase capped?
Questions are listed where Tally's public pages leave the answer open.
Who Tally is for
Choose Tally if
- Small teams and solo founders wanting unlimited free forms with logic and payments.
- Teams needing unlimited team members on a flat price.
Look elsewhere if
- Enterprises needing SSO, audit logs or published compliance certifications.
- Panel-based market research.
Tally pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Free | $0 | account | Unlimited forms and submissions under fair use; conditional logic, signatures, file uploads, payments |
| Pro | $29/month or $290/year | account | EUR 20/month on the vendor page; removes branding, custom domains, unlimited team members, partial submissions, custom CSS |
| Business | $89/month or $890/year | account | EUR 65/month on the vendor page; data retention controls, email verification, 90-day version history |
The Tally pricing page shows EUR (Pro 20, Business 65; yearly 'two months off'). USD $29/$89 and $290/$890 are from Tally's help page and third-party reviews (jetadmin.io); checkout currency may depend on location.
Tally features by buying criteria
| Criterion | What we found |
|---|---|
| Question types and branching logic | Conditional logic, answer piping, signatures, file uploads, payments on the free plan. |
| Analysis and reporting | Drop-off analytics on Pro. |
| Response limits per plan | Unlimited forms and submissions on Free under fair use policy. |
| CRM and workflow integrations | Google Sheets, Notion, Airtable, Zapier, Make, webhooks free; Google Analytics, Meta Pixel on Pro. |
| Pricing model and real cost | Flat account price, unlimited team members on Pro. |
| Target company size | Solo users and small teams. |
What reviewers say about Tally
Praised for
- Easy, intuitive form creation.
- Generous free plan.
Common complaints
- Some reviewers find paid plans costly.
Themes paraphrased from public reviews on G2 and similar sites, not quotes.
What most Tally reviews leave out
- Paid plans are flat per account, so 20 users cost the same as 2 on Pro.
- Tally states it is made and hosted in the EU and is bootstrapped.
- Free plan limits are only described as fair use.
- Data retention controls need the Business plan.
Tally alternatives
TypeformSmall teams that want conversational forms and lead capture at 100 to 10,000 responses per month.$28/month billed yearly (Basic, 100 responses/mo, 1 user)
Google FormsTeams already on Google Workspace needing quick internal surveys at no extra cost.Free
Jotform SignTeams already collecting data in Jotform forms.Free (10 signed documents/month); Bronze $39/month
FormstackTeams that need forms feeding document generation and eSignature in one suite.$83/mo (Forms, billed annually)
Zoho SurveyTeams already on Zoho CRM or Zoho Recruit that want responses pushed into those apps.Free; paid from about $7.42/month billed annually (third-party figure)
AlchemerTeams of up to 3 users wanting advanced research question types and statistics.$55/month per user (Collaborator, monthly) or $315/year
Sources
Every fact on this page comes from Tally's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.