Email Marketing Software · Marketing Automation Software
ActiveCampaign review
Automation-first email and CRM tool with four tiers (Starter, Plus, Pro, Enterprise) and SSO only on Enterprise.
ActiveCampaign at a glance
- Starting price
- $15/month (Starter, 1,000 contacts, billed annually)
- Pricing model
- per contact tier + plan
- Free plan
- No
- Free trial
- Yes
- G2 rating
- 4.4 (14,709 reviews)
- Founded
- 2003
- Headquarters
- Chicago, US
Buying ActiveCampaign: security, admin and contract
- SAML SSO
- Enterprise only.
- Contract
- 14-day free trial, no card.
Questions to ask ActiveCampaign before you sign
- Is SCIM provisioning included, or a paid add-on?
- Which plan includes audit logs, and how long are they kept?
- Where is our data stored, and can we choose the region?
- Can we sign your standard DPA without changes?
- What will the price be at renewal, and is the increase capped?
Questions are listed where ActiveCampaign's public pages leave the answer open.
Who ActiveCampaign is for
Choose ActiveCampaign if
- Small and mid-size teams that want automation plus a light CRM.
- Teams that can add SMS or WhatsApp as paid add-ons.
Look elsewhere if
- Teams that need SSO without the Enterprise plan.
- Buyers who need plan prices before talking to the vendor: amounts are not shown on the public pricing page.
ActiveCampaign pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Starter | $15/mo | 1,000 contacts, billed yearly | 1 user, 10,000 sends, 500 AI credits |
| Plus | 1 user, 10,000 sends; Enhanced CRM add-on | ||
| Pro | 3 users, 12,000 sends | ||
| Enterprise | 5 users, 15,000 sends, SSO included |
14-day free trial, no card. Add-ons: SMS, WhatsApp, Enhanced CRM (not on Starter), custom reporting, transactional email.
ActiveCampaign features by buying criteria
| Criterion | What we found |
|---|---|
| Pricing model and real cost | Contact tier; users and sends rise with plan. |
| CRM integration | Enhanced CRM (pipelines, sales engagement) is an add-on on Plus and Pro, included in Enterprise, not on Starter. |
| Email and multichannel campaigns | Email; SMS and WhatsApp as add-ons. |
| Reporting and attribution | Custom reporting add-on on Starter, Plus, Pro; included in Enterprise. |
What most ActiveCampaign reviews leave out
- SSO is included only on Enterprise.
- Included users: Starter 1, Plus 1, Pro 3, Enterprise 5.
- SMS, WhatsApp, transactional email and (on lower tiers) custom reporting are separate add-ons.
- Pricing is shown for 1,000 contacts billed yearly; monthly billing is not stated.
ActiveCampaign alternatives
HubSpot Marketing HubTeams already on HubSpot CRM that want marketing, forms and reporting in one system.$0 (Free, up to 2 users); Starter from $7 or $20 per seat/month
KeapSmall service businesses wanting CRM, automation and invoicing in one tool.$299/month billed monthly or $2,988/year billed annually
MailchimpSmall lists that start free and grow into paid tiers.Free; paid from $13/month (Essentials)
BrevoEmail, SMS and CRM platform (formerly Sendinblue) with Free, Starter, Standard, Professional and Enterprise plans.Free (price of paid plans not verified)
GetResponseSmall teams that want email plus automation and landing pages in one plan.EUR 16/month (Starter, 1,000 contacts, monthly) or EUR 13.12/month billed yearly
Campaign MonitorSmall marketing teams and business owners who run their own email.Lite, priced by contact tier (amount not published in USD; vendor shows EUR)
Sources
Every fact on this page comes from ActiveCampaign's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.