Marketing Automation Software
Keap review
CRM and marketing automation for small service businesses (formerly Infusionsoft), sold as a single base plan.
Keap at a glance
- Category
- Marketing Automation Software
- Starting price
- $299/month billed monthly or $2,988/year billed annually
- Pricing model
- flat base plan plus per user and per contact add-ons
- Public pricing
- Yes
- Free plan
- No
- Contract
- monthly or annual
- G2 rating
- 3.9 (14 reviews)
- Founded
- 2001
- Headquarters
- Chandler, US
- Funding or owner
- Acquired by Thryv Holdings, 2024
Buying Keap: security, admin and contract
- Contract
- Monthly plan available; annual has early termination fee.
- Implementation
- Implementation package required, price on request.
Questions to ask Keap before you sign
- Which plan includes SAML SSO, and what does it cost for our seat count?
- Is SCIM provisioning included, or a paid add-on?
- Which plan includes audit logs, and how long are they kept?
- Where is our data stored, and can we choose the region?
- Can we sign your standard DPA without changes?
- What will the price be at renewal, and is the increase capped?
Questions are listed where Keap's public pages leave the answer open.
Who Keap is for
Choose Keap if
- Small service businesses wanting CRM, automation and invoicing in one tool.
- Teams of 2 to about 10 users.
Look elsewhere if
- Larger teams: every user beyond 2 costs extra.
- Buyers wanting self-serve onboarding: an implementation package is required.
Keap pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Base plan | $299/mo monthly or $2,988/yr | includes 2 user licences | contact count tiered, prices not on page |
Additional users $39/mo each. Contact add-on tiers not published. Text marketing Tier 1 included; higher tiers $24 to $279/mo. Keap implementation package required, price not listed. Annual contract carries a $299 early termination fee.
Keap features by buying criteria
| Criterion | What we found |
|---|---|
| CRM integration | Built-in CRM. |
| Email and multichannel campaigns | Text marketing (US only) with tiers from included Tier 1 up to $279/mo for 25,000 messages. |
| Pricing model | Base plan plus users and contact tiers. |
| Target company size | Small businesses. |
What reviewers say about Keap
Praised for
- Strong automation.
- Economical CRM and marketing in one tool.
Themes paraphrased from public reviews on G2 and similar sites, not quotes.
What most Keap reviews leave out
- Implementation package is mandatory and its price is unpublished.
- Annual plan saves $600/yr (about 17%) but carries a $299 early termination fee.
- Cancellation requests need 10 days before the next invoice date.
- Thryv bought Keap for $80M cash in Oct 2024, reported by a source as a steep drop from earlier valuation; competitors speculate about price rises, none announced.
Keap alternatives
ActiveCampaignSmall and mid-size teams that want automation plus a light CRM.$15/month (Starter, 1,000 contacts, billed annually)
HubSpot Marketing HubTeams already on HubSpot CRM that want marketing, forms and reporting in one system.$0 (Free, up to 2 users); Starter from $7 or $20 per seat/month
MailchimpSmall lists that start free and grow into paid tiers.Free; paid from $13/month (Essentials)
Zoho Marketing AutomationTeams already on Zoho CRM.Not published on the vendor page
BrevoEmail, SMS and CRM platform (formerly Sendinblue) with Free, Starter, Standard, Professional and Enterprise plans.Free (price of paid plans not verified)
GetResponseSmall teams that want email plus automation and landing pages in one plan.EUR 16/month (Starter, 1,000 contacts, monthly) or EUR 13.12/month billed yearly
Sources
Every fact on this page comes from Keap's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.