Email Marketing Software · Marketing Automation Software
HubSpot Marketing Hub review
CRM-native marketing suite with a free tier, per-seat Starter, and Professional and Enterprise tiers with large contact bundles and onboarding fees.
HubSpot Marketing Hub at a glance
- Starting price
- $0 (Free, up to 2 users); Starter from $7 or $20 per seat/month
- Pricing model
- per seat (Starter) / flat + contact tiers (Pro, Enterprise)
- Public pricing
- Yes
- Free plan
- Yes
- Contract
- monthly or annual (Professional also shows annual commitment)
- G2 rating
- 4.4 (15,957 reviews)
- Founded
- 2006
- Headquarters
- Cambridge, US
- Security
- SOC 3 report (public), SOC 2 Type 2 (confidential report on request)
- Integrations
- 2,000+ (HubSpot Marketplace, per vendor): Salesforce
Buying HubSpot Marketing Hub: security, admin and contract
- SAML SSO
- Enterprise (SAML, any SAML IdP); Sign in with Google on all plans.
- Data residency
- US (AWS US East, default) or EU (Frankfurt) for new customers since July 19 2021.
- Public DPA
- Yes, legal.hubspot.com/dpa.
- Implementation
- Professional $3,000 and Enterprise $7,000 one-time onboarding fee; none on Starter.
Questions to ask HubSpot Marketing Hub before you sign
- Is SCIM provisioning included, or a paid add-on?
- Which plan includes audit logs, and how long are they kept?
- Is there a monthly option, and what are the cancellation and renewal terms?
- What will the price be at renewal, and is the increase capped?
Questions are listed where HubSpot Marketing Hub's public pages leave the answer open.
Who HubSpot Marketing Hub is for
Choose HubSpot Marketing Hub if
- Teams already on HubSpot CRM that want marketing, forms and reporting in one system.
- Small teams starting on Free (2 users) and growing into Starter.
Look elsewhere if
- Budget-limited teams needing automation depth: Professional starts at $800 or $890/month plus a $3,000 onboarding fee.
- Teams needing SAML SSO below Enterprise.
HubSpot Marketing Hub pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Free | $0 | up to 2 users | |
| Starter | from $7/mo/seat or $20/mo/seat (page does not label which is monthly vs annual) | per seat | 1,000 marketing contacts, 500 HubSpot credits, no onboarding fee |
| Professional | from $800/mo or $890/mo (unlabeled) | flat | 3 core seats included, extra from $45/mo; 2,000 contacts; $3,000 one-time onboarding |
| Enterprise | from $3,600/mo | flat | 5 core seats included, extra from $75/mo; 10,000 contacts; $7,000 one-time onboarding |
Email send limits per month: Starter 5x, Professional 10x, Enterprise 20x the contact tier. Non-marketing contacts stored free up to 15 million. HubSpot AEO add-on $50/mo ($45 annual).
HubSpot Marketing Hub features by buying criteria
| Criterion | What we found |
|---|---|
| Automation workflows | Automation on Free (email campaigns); Campaign Agent plans campaigns from a goal. |
| Analytics and A/B testing | A/B tests listed under Enterprise on the marketing page. |
| Pricing model and real cost | Seat plus marketing-contact tiers; onboarding fee on Professional and Enterprise. |
| Target company size | Small business (Starter) to enterprise. |
| Workflow and journey builder | Automation on Free tier; Campaign Agent (AI) |
| Lead scoring and routing | Not described as standalone; lead scores can be sent to Salesforce. |
| CRM integration | Native HubSpot CRM; bi-directional Salesforce sync. |
| Forms and landing pages | Free lead forms and landing page builders. |
| Reporting and attribution | Dashboards; multi-touch attribution in Advanced Marketing Reporting. |
What most HubSpot Marketing Hub reviews leave out
- Professional carries a $3,000 one-time onboarding fee and Enterprise $7,000.
- SAML SSO is Enterprise-tier only; Sign in with Google is on all plans.
- New customers can choose an EU data center (Frankfurt) since July 19, 2021; default is AWS US East.
- The pricing page shows two prices per paid tier without labeling monthly vs annual.
- Extra seats cost $45/mo on Professional and $75/mo on Enterprise.
HubSpot Marketing Hub alternatives
ActiveCampaignSmall and mid-size teams that want automation plus a light CRM.$15/month (Starter, 1,000 contacts, billed annually)
Salesforce Account Engagement (Pardot)B2B teams already running Salesforce CRM.$1,250/org/month billed annually (Growth+)
Adobe Marketo EngageMid-size and enterprise B2B teams with a dedicated marketing ops admin.Contact sales
MailchimpSmall lists that start free and grow into paid tiers.Free; paid from $13/month (Essentials)
KeapSmall service businesses wanting CRM, automation and invoicing in one tool.$299/month billed monthly or $2,988/year billed annually
Zoho Marketing AutomationTeams already on Zoho CRM.Not published on the vendor page
Sources
Every fact on this page comes from HubSpot Marketing Hub's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.