Software directory
Best Website Builders: 11 tools compared for 2026
A website builder is a hosted tool that lets people create and publish a website with templates and a visual editor, without writing code. Most include hosting, a domain option and add-ons such as forms, bookings and online stores.
- Tools compared
- 11
- Publish prices
- 11 of 11
- Free plan or trial
- 9 of 11
- Median G2 rating
- 4.4
Website Builders at a glance
| Tool | Best for | Pricing model | Starting price | G2 rating |
|---|---|---|---|---|
 Shopify | Small and mid-size brands that want a hosted store without managing servers. | flat monthly plan plus payment fees | $29/month billed yearly ($39 monthly) for Basic | 4.4 (4,964 reviews) |
 WordPress.com | Content sites and blogs that want the WordPress ecosystem without managing hosting. | per site, tiered | Free; Personal US$4/month billed yearly | 4.4 (2,714 reviews) |
 Wix eCommerce | Small shops and service businesses that want site and store in one editor. | tiered monthly plan billed yearly | Free plan; ecommerce from $29.77/month (Core) billed yearly | 4.2 (1,801 reviews) |
 Squarespace Commerce | Brands and creators that prioritize templates and design. | tiered monthly plan | EUR 12/month (Basic, lower of the two shown figures); 14-day trial | 4.4 (1,135 reviews) |
 Webflow | Design-led marketing sites that need custom layouts and a CMS. | per site (plus workspace seats) | $15/mo per site billed yearly (Basic) | 4.4 (995 reviews) |
 Duda | Agencies managing many client sites with unlimited client accounts. | per site tiers with team seats | $19/month billed annually ($25 monthly) | 4.6 (779 reviews) |
 BigCommerce | Growing stores wanting B2B tools and open APIs on a hosted platform. | flat monthly plan with sales caps | $29/month billed yearly (Core), $39 monthly | 4.2 (574 reviews) |
 GoDaddy Websites + Marketing | Small businesses already buying domains from GoDaddy. | flat per site | $20.99/mo billed annually (Commerce plan only verified) | 4.1 (189 reviews) |
 Framer | Designers and marketing teams building polished marketing sites. | per site plan plus per-editor seats | Free; Basic $10/month | 4.5 (141 reviews) |
 Hostinger Website Builder | Budget-conscious small sites and online stores. | flat per plan, multi-year prepay | $2.49/mo on 48-month plan (Premium) | 5.0 (2 reviews) |
 Strikingly | Single-page or small sites for individuals and freelancers. | per site, tiered | Limited $8/month billed yearly | 4.0 |
Prices as published by each vendor on October 24, 2026. "Contact sales" means no public price. G2 ratings read on the same day.
Security and contract checklist for website builders
| Tool | SAML SSO | SCIM provisioning | Audit logs | Data residency | Contract | Support |
|---|---|---|---|---|---|---|
| Duda | Not published | Not published | Not published | Not published | Monthly plans available; 30-day money-back guarantee. | G2 support score 9.3/10. |
| Framer | Enterprise only (SAML, OIDC) | Enterprise only. | Not published | AWS US primary plus Europe and APAC infrastructure; no customer choice stated. | Enterprise annual billing. | Dedicated support on Enterprise per FAQ. |
| Hostinger Website Builder | Not published | Not published | Not published | Not published | Paid upfront for term; 30-day money-back guarantee; cancel any time per page. | Premium: Hostinger Agent chatbot; Unlimited and Cloud Startup: priority 24/7 expert support. |
| Strikingly | Not published | Not published | Not published | Not published | Monthly through 5-year terms; free plan available after cancelling. | 24/7 chat on Limited and Pro; priority, English phone and account manager on VIP. |
Which plan includes SSO, SCIM and audit logs often decides the real price. "Not published" means the vendor's public pages do not say; ask before you sign.
How to compare website builders
- Editor and template quality. Design flexibility versus guided setup.
- Ecommerce capability. Product limits, checkout and payment options.
- SEO controls. Meta data, redirects, speed and structured data.
- Customization and code access. Needed as brand and site complexity grow.
- App marketplace and integrations. Extends forms, CRM, bookings and marketing.
- Hosting, uptime and speed. Included hosting affects reliability and Core Web Vitals.
- Pricing model. Plan tiers, renewal hikes and transaction fees change cost.
- Target company size. Hobby sites, SMB sites and multi-site setups need different builders.
| Tool | Editor and template quality | Ecommerce capability | SEO controls | Customization and code access | App marketplace and integrations | Hosting, uptime and speed | Pricing model | Target company size |
|---|---|---|---|---|---|---|---|---|
| Shopify | Not verified | Native checkout, POS Pro add-on at EUR 79/mo per location. | Not verified | Not verified | Not verified | Vendor-hosted. | Four tiers, about 25% cheaper when paid yearly; fees fall as plan rises. | Starter stores to enterprise (Plus) |
| WordPress.com | Block editor with themes; plugins add flexibility. | Full WooCommerce on Commerce (US$45/mo yearly); partial on Business. | SEO and analytics tools listed; per-plan detail not clear on pricing page. | Custom plugins and themes on paid plans; 60,000+ plugins per pricing page. | WordPress plugin directory (60,000+ per pricing page) | Managed hosting, SSL on every site, vendor cites 99.99% uptime, no formal SLA described. | Per site; yearly price is 35% to 55% below monthly; payment fee 10% Free down to 0% Commerce. | Individuals to SMB; Enterprise via WordPress VIP. |
| Wix eCommerce | Drag-and-drop editor per vendor page. | Basic ecommerce on Core, standard on Business, advanced on Business Elite. | Not verified | Advanced developer platform on Business Elite. | Not verified | Multi-cloud hosting per vendor page. | Yearly prepaid tiers; domain voucher only on first purchase. | Small business. |
| Squarespace Commerce | Templates and AI credits (20 to 120/month) | Payment plans, discounts and Google Shopping from Core up. | Not verified | CSS/JS customization from Core. | API integrations from Core. | Video hosting 30 min to unlimited by plan. | Four tiers, fee falls as plan rises. | Small business. |
| Webflow | Visual designer with HTML/CSS concepts; G2 reviewers report a learning curve. | Not verified | Not verified | Code components on Premium; full visual control of layout. | Not verified | Hosting included with site plans. | Per-site plans (Basic, Premium) since May 2026, plus workspace plans. | Freelancers, agencies, SMB and enterprise marketing teams. |
| Duda | G2 reviewers rate ease of use 9.2/10. | Separate paid add-on, pricing not on the plan table. | Not verified | White label and unlimited client accounts on all plans. | Not verified | Not verified | Tiered, annual saves up to 25%. | Agencies and web professionals. |
| BigCommerce | Not verified | Native ecommerce. | Not verified | Not verified | Not verified | Vendor-hosted. | Tiered with GMV caps, about 25% discount yearly. | Small to enterprise. |
| GoDaddy Websites + Marketing | Guided template setup; G2 reviewers praise simple interface. | Commerce plan, 2.7% + $0.30 per transaction; availability varies by region. | Marketing tools to improve search visibility; reviewers report limited SEO control. | Not verified | Not verified | Not verified | Tiered plans with annual terms; free domain on annual plans. | Solo owners and very small businesses. |
| Framer | Design-canvas editor; G2 reviewers praise ease of use. | Not verified | Not verified | Staging and branching on Pro. | Not verified | AWS CloudFront, 200+ edge locations. | Plan per site plus paid extra editors. | Startups to enterprise marketing teams. |
| Hostinger Website Builder | 400+ templates, AI assistant. | Ecommerce on Unlimited and Cloud Startup; 0% transaction fees, 100+ payment methods claimed. | AI SEO assistant, automatic sitemap, AI meta titles and alt text. | Not verified | Google Ads, Meta Pixel, Google Analytics, Hostinger Reach email. | Hosting included; Fair Usage Policy on unlimited. | Prepaid multi-year; renewals 4x to 3x higher. | Individuals and small businesses. |
| Strikingly | Section-based editor, one-page focus. | 1 product on Limited, 300 on Pro, 500 on VIP; fee 5%/2%/0%. | Not verified | Custom code embed and custom fonts on Pro and up. | Not verified | Free SSL on custom domains; bandwidth 50 GB on Limited, unlimited on Pro/VIP. | Per site, billed yearly or multi-year; transaction fee drops with plan. | Individuals and small businesses. |
The 11 tools in detail
Shopify
Hosted ecommerce platform sold in Basic, Grow, Advanced and Plus tiers, with payment fees that drop as the plan price rises.
- Starting price
- $29/month billed yearly ($39 monthly) for Basic
- Pricing model
- flat monthly plan plus payment fees
- G2 rating
- 4.4 (4,964 reviews)
- Ecommerce capability
- Native checkout, POS Pro add-on at EUR 79/mo per location.
- Hosting, uptime and speed
- Vendor-hosted.
- Pricing model
- Four tiers, about 25% cheaper when paid yearly; fees fall as plan rises.
- Target company size
- Starter stores to enterprise (Plus)
Choose it if
- Small and mid-size brands that want a hosted store without managing servers.
- Merchants that will use Shopify Payments to avoid the third-party gateway fee.
- Brands that need a path from a cheap plan to Plus without replatforming.
Skip it if
- Merchants that must use an outside payment gateway at low volume (2% extra fee on Basic)
- Teams needing full server-level control of code and data.
- Anyone expecting SSO details on the public pricing page (not stated there)
Worth knowing
- Third-party payment gateway fee is 2% on Basic and 0.2% on Plus, on top of the gateway's own fees, so gateway choice changes plan economics.
- Basic includes no additional staff accounts; Grow adds 5, Advanced 15, Plus unlimited.
- Plus starts at EUR 2,100/month and the FAQ offers 1 or 3 year terms.
WordPress.com
Hosted WordPress service from Automattic with free and paid per-site plans, plugins from the Business plan up.
- Starting price
- Free; Personal US$4/month billed yearly
- Pricing model
- per site, tiered
- G2 rating
- 4.4 (2,714 reviews)
- Editor and template quality
- Block editor with themes; plugins add flexibility.
- Ecommerce capability
- Full WooCommerce on Commerce (US$45/mo yearly); partial on Business.
- SEO controls
- SEO and analytics tools listed; per-plan detail not clear on pricing page.
- Customization and code access
- Custom plugins and themes on paid plans; 60,000+ plugins per pricing page.
Choose it if
- Content sites and blogs that want the WordPress ecosystem without managing hosting.
- Small stores that can use WooCommerce on the Commerce plan.
- Teams that want plugin access and 2-3 year prepaid discounts.
Skip it if
- Buyers who need SSO or SCIM on a self-serve plan (not listed on the pricing page)
- Teams wanting a fully guided no-code editor with little plugin upkeep.
Worth knowing
- Payment transaction fee falls by plan: 10% Free, 8% Personal, 4% Premium, 2% Business, 0% Commerce (plus Stripe fees)
- Annual plans must be cancelled at least one month before the end date to stop renewal; discounted plans renew at full price.
- Terms let Automattic change fees at any time; the only remedy is cancelling.
Wix eCommerce
Website builder with ecommerce on its Core, Business and Business Elite premium plans.
- Starting price
- Free plan; ecommerce from $29.77/month (Core) billed yearly
- Pricing model
- tiered monthly plan billed yearly
- G2 rating
- 4.2 (1,801 reviews)
- Editor and template quality
- Drag-and-drop editor per vendor page.
- Ecommerce capability
- Basic ecommerce on Core, standard on Business, advanced on Business Elite.
- Customization and code access
- Advanced developer platform on Business Elite.
- Hosting, uptime and speed
- Multi-cloud hosting per vendor page.
Choose it if
- Small shops and service businesses that want site and store in one editor.
- Owners with no developer.
- Businesses that need bookings next to a store.
Skip it if
- Large catalogs needing complex B2B or ERP workflows.
- Teams wanting self-hosting.
Worth knowing
- Ecommerce starts at Core; Light has no ecommerce listed.
- Listed prices are yearly, paid in full upfront.
- Free domain voucher applies to first purchase only, not renewal or upgrade.
Squarespace Commerce
Design-led website builder whose Core, Plus and Advanced plans add commerce with lower card rates as the plan rises.
- Starting price
- EUR 12/month (Basic, lower of the two shown figures); 14-day trial
- Pricing model
- tiered monthly plan
- G2 rating
- 4.4 (1,135 reviews)
- Editor and template quality
- Templates and AI credits (20 to 120/month)
- Ecommerce capability
- Payment plans, discounts and Google Shopping from Core up.
- Customization and code access
- CSS/JS customization from Core.
- App marketplace and integrations
- API integrations from Core.
Choose it if
- Brands and creators that prioritize templates and design.
- Small stores wanting site and store from one vendor.
- Sellers of digital content or memberships.
Skip it if
- Stores wanting extensive app marketplaces or advanced B2B.
- Basic plan users needing custom code (not included)
Worth knowing
- Basic charges a 2% store transaction fee on top of card fees; Core and up remove it.
- CSS/JS customization and code injection start at Core.
- Digital content and membership fee is 7% on Basic, 5% Core, 1% Plus, 0% Advanced.
Full Squarespace Commerce review · Squarespace Commerce alternatives
Webflow
Visual website builder with hosting and a built-in CMS, aimed at designers and marketing teams who want code-level control without writing a backend.
- Starting price
- $15/mo per site billed yearly (Basic)
- Pricing model
- per site (plus workspace seats)
- G2 rating
- 4.4 (995 reviews)
- Editor and template quality
- Visual designer with HTML/CSS concepts; G2 reviewers report a learning curve.
- Customization and code access
- Code components on Premium; full visual control of layout.
- Hosting, uptime and speed
- Hosting included with site plans.
- Pricing model
- Per-site plans (Basic, Premium) since May 2026, plus workspace plans.
Choose it if
- Design-led marketing sites that need custom layouts and a CMS.
- Agencies building sites for clients.
Skip it if
- Teams wanting a quick template setup (G2 reviewers cite a steep learning curve)
- Buyers who need predictable pricing, since plans changed in 2024 and 2026.
Worth knowing
- In May 2026 Webflow merged the CMS and Business site plans into one Premium plan (20,000 CMS items)
- Most existing sites move to new plans at renewal on or after June 29, 2026; some agency/legacy sites until November 16, 2026.
- Switching to yearly billing before the change can lock the current plan for another year.
Duda
Website builder aimed at agencies and SaaS/reseller partners, with team seats, client accounts and white-label plans.
- Starting price
- $19/month billed annually ($25 monthly)
- Pricing model
- per site tiers with team seats
- G2 rating
- 4.6 (779 reviews)
- Editor and template quality
- G2 reviewers rate ease of use 9.2/10.
- Ecommerce capability
- Separate paid add-on, pricing not on the plan table.
- Customization and code access
- White label and unlimited client accounts on all plans.
- Pricing model
- Tiered, annual saves up to 25%.
Choose it if
- Agencies managing many client sites with unlimited client accounts.
- Resellers needing white label (White Label plan)
Skip it if
- Single small business wanting free plan (no free plan listed, 14-day trial only)
- Stores needing built-in ecommerce at base price (priced separately)
Worth knowing
- Offices in Tel Aviv, Louisville, London and Florianopolis.
- Unlimited client accounts on all plans.
- White label only from the $149/mo annual tier.
BigCommerce
Hosted ecommerce platform whose plans are capped by trailing twelve month sales, with Enterprise-style Performance tier.
- Starting price
- $29/month billed yearly (Core), $39 monthly
- Pricing model
- flat monthly plan with sales caps
- G2 rating
- 4.2 (574 reviews)
- Ecommerce capability
- Native ecommerce.
- Hosting, uptime and speed
- Vendor-hosted.
- Pricing model
- Tiered with GMV caps, about 25% discount yearly.
- Target company size
- Small to enterprise.
Choose it if
- Growing stores wanting B2B tools and open APIs on a hosted platform.
- Merchants that want no transaction fee on embedded payment providers.
- Mid-market brands expecting to cross sales tiers.
Skip it if
- Merchants who dislike sales-based plan caps and forced upgrades.
- Tiny stores wanting the cheapest possible plan.
Worth knowing
- Plans are capped by trailing twelve month sales ($30K on Core, $100K on Growth), so growth forces upgrades.
- Scale charges 0.9% overage above its $33,333 monthly cap.
- Price Lists (B2B) appear only on Performance per the pricing page.
GoDaddy Websites + Marketing
Template-based website builder bundled with GoDaddy domains, email marketing and an optional online store, aimed at very small businesses.
- Starting price
- $20.99/mo billed annually (Commerce plan only verified)
- Pricing model
- flat per site
- G2 rating
- 4.1 (189 reviews)
- Editor and template quality
- Guided template setup; G2 reviewers praise simple interface.
- Ecommerce capability
- Commerce plan, 2.7% + $0.30 per transaction; availability varies by region.
- SEO controls
- Marketing tools to improve search visibility; reviewers report limited SEO control.
- Pricing model
- Tiered plans with annual terms; free domain on annual plans.
Choose it if
- Small businesses already buying domains from GoDaddy.
- Owners wanting a fast guided setup.
Skip it if
- Teams needing fine SEO or theme control (G2 reviewers cite limits)
- Anyone sensitive to upsells and pricey paid plans.
Worth knowing
- Product is listed on G2 as GoDaddy Website Builder, not under the Websites + Marketing name.
- Commerce plan charges 2.7% + $0.30 per card transaction on top of the subscription.
- Commerce availability depends on region.
Framer
Design-led website builder with a CMS, per-editor seat pricing and enterprise SSO.
- Starting price
- Free; Basic $10/month
- Pricing model
- per site plan plus per-editor seats
- G2 rating
- 4.5 (141 reviews)
- Editor and template quality
- Design-canvas editor; G2 reviewers praise ease of use.
- Customization and code access
- Staging and branching on Pro.
- Hosting, uptime and speed
- AWS CloudFront, 200+ edge locations.
- Pricing model
- Plan per site plus paid extra editors.
Choose it if
- Designers and marketing teams building polished marketing sites.
- Teams where extra editors are cheap ($10 to $20 each)
Skip it if
- Large content sites (Pro caps CMS at 2,500 items and 150 pages)
- Complex ecommerce.
Worth knowing
- SOC 2 report and ISO certificate only for Enterprise customers on request.
- SSO (SAML, OIDC) and SCIM are Enterprise only.
- Extra editors cost $20/mo, content editors $10/mo, viewers free.
Hostinger Website Builder
AI-assisted website builder sold inside Hostinger hosting plans with multi-year prepay discounts and steep renewal prices.
- Starting price
- $2.49/mo on 48-month plan (Premium)
- Pricing model
- flat per plan, multi-year prepay
- G2 rating
- 5.0 (2 reviews)
- Editor and template quality
- 400+ templates, AI assistant.
- Ecommerce capability
- Ecommerce on Unlimited and Cloud Startup; 0% transaction fees, 100+ payment methods claimed.
- SEO controls
- AI SEO assistant, automatic sitemap, AI meta titles and alt text.
- App marketplace and integrations
- Google Ads, Meta Pixel, Google Analytics, Hostinger Reach email.
Choose it if
- Budget-conscious small sites and online stores.
- Buyers willing to prepay 48 months.
Skip it if
- Teams that dislike large renewal jumps.
- Advanced customization needs (G2 hosting reviewers cite lower-tier limits)
Worth knowing
- Renewal price is $10.99 to $25.99/mo versus $2.49 to $7.99 intro, so year-5 cost is about 4x on Premium.
- Premium plan lists no ecommerce.
- Builder-specific G2 rating rests on 2 reviews; Hostinger overall is 4.4 from 817.
Strikingly
One-page-first website builder with per-site plans and low-cost tiers aimed at small sites and stores.
- Starting price
- Limited $8/month billed yearly
- Pricing model
- per site, tiered
- G2 rating
- 4.0
- Editor and template quality
- Section-based editor, one-page focus.
- Ecommerce capability
- 1 product on Limited, 300 on Pro, 500 on VIP; fee 5%/2%/0%.
- Customization and code access
- Custom code embed and custom fonts on Pro and up.
- Hosting, uptime and speed
- Free SSL on custom domains; bandwidth 50 GB on Limited, unlimited on Pro/VIP.
Choose it if
- Single-page or small sites for individuals and freelancers.
- Very small stores selling a few products.
- Buyers wanting a cheap multi-year prepay.
Skip it if
- Stores with large catalogs (cap of 500 products on top plan)
- Teams needing SSO, audit logs or documented compliance on a self-serve plan.
Worth knowing
- Plans are per site with multiple sites bundled: 2 on Limited, 3 on Pro, 5 on VIP.
- Transaction fee is 5% on Limited, 2% on Pro, 0% on VIP.
- Domain costs $24.95/year and custom email $25/year as add-ons.
Frequently asked questions
What are website builders?
A website builder is a hosted tool that lets people create and publish a website with templates and a visual editor, without writing code. Most include hosting, a domain option and add-ons such as forms, bookings and online stores.
Which website builders publish their pricing?
11 of the 11 tools we compared publish prices: Shopify ($29/month billed yearly ($39 monthly) for Basic); WordPress.com (Free; Personal US$4/month billed yearly); Wix eCommerce (Free plan; ecommerce from $29.77/month (Core) billed yearly); Squarespace Commerce (EUR 12/month (Basic, lower of the two shown figures); 14-day trial); Webflow ($15/mo per site billed yearly (Basic)); Duda ($19/month billed annually ($25 monthly)); BigCommerce ($29/month billed yearly (Core), $39 monthly); GoDaddy Websites + Marketing ($20.99/mo billed annually (Commerce plan only verified)); Framer (Free; Basic $10/month); Hostinger Website Builder ($2.49/mo on 48-month plan (Premium)); Strikingly (Limited $8/month billed yearly). The others quote on request, so ask for a written quote that names the seat or spend basis, the term and the renewal uplift.
Which website builders have a free plan or free trial?
Shopify (free trial), WordPress.com (free plan), Wix eCommerce (free plan), Squarespace Commerce (free trial), Duda (free trial), BigCommerce (free trial), Framer (free plan), Hostinger Website Builder (free trial) and Strikingly (free plan), according to the vendors' sites on October 24, 2026.
Which website builders are rated highest on G2?
Among tools with at least 20 G2 reviews: Duda 4.6 from 779 reviews, Framer 4.5 from 141 reviews, Shopify 4.4 from 4964 reviews. Ratings were read on October 24, 2026; small review counts move quickly, so read recent reviews from companies your size.