Ecommerce Platforms · Website Builders
Wix eCommerce review
Website builder with ecommerce on its Core, Business and Business Elite premium plans.
Wix eCommerce at a glance
- Category
- Ecommerce Platforms, Website Builders
- Starting price
- Free plan; ecommerce from $29.77/month (Core) billed yearly
- Pricing model
- tiered monthly plan billed yearly
- Public pricing
- Yes
- Free plan
- Yes
- Free trial
- No
- Contract
- yearly prepay shown
- G2 rating
- 4.2 (1,801 reviews)
- Founded
- 2006
- Headquarters
- Tel Aviv, Israel
Buying Wix eCommerce: security, admin and contract
- Contract
- 14-day refund on initial upgrade; other billing periods available.
Questions to ask Wix eCommerce before you sign
- Which plan includes SAML SSO, and what does it cost for our seat count?
- Is SCIM provisioning included, or a paid add-on?
- Which plan includes audit logs, and how long are they kept?
- Where is our data stored, and can we choose the region?
- Can we sign your standard DPA without changes?
- What will the price be at renewal, and is the increase capped?
Questions are listed where Wix eCommerce's public pages leave the answer open.
Who Wix eCommerce is for
Choose Wix eCommerce if
- Small shops and service businesses that want site and store in one editor.
- Owners with no developer.
- Businesses that need bookings next to a store.
Look elsewhere if
- Large catalogs needing complex B2B or ERP workflows.
- Teams wanting self-hosting.
Wix eCommerce pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Free | $0 | per site | No credit card required |
| Light | $17.77/mo | per site | 2 GB storage, 2 collaborators; no ecommerce listed |
| Core | $29.77/mo | per site | 50 GB, accept payments, basic ecommerce, 5 collaborators |
| Business | $39.77/mo | per site | 100 GB, standard ecommerce, 10 collaborators |
| Business Elite | $159.77/mo | per site | Unlimited storage, advanced ecommerce, 100 collaborators |
Prices shown are for yearly subscriptions paid in full; page did not state transaction fees or renewal prices. Page also showed a '$159' Save 50% figure it did not explain. 14-day refund on initial upgrade.
Wix eCommerce features by buying criteria
| Criterion | What we found |
|---|---|
| Hosted versus self-hosted | Hosted SaaS. |
| Scalability and checkout limits | Storage 50 GB / 100 GB / unlimited by plan. |
| Pricing model and transparency | Yearly prepaid tiers; domain voucher only on first purchase. |
| Target company size | Small business. |
| Editor and template quality | Drag-and-drop editor per vendor page. |
| Ecommerce capability | Basic ecommerce on Core, standard on Business, advanced on Business Elite. |
| Customization and code access | Advanced developer platform on Business Elite. |
| Hosting, uptime and speed | Multi-cloud hosting per vendor page. |
What most Wix eCommerce reviews leave out
- Ecommerce starts at Core; Light has no ecommerce listed.
- Listed prices are yearly, paid in full upfront.
- Free domain voucher applies to first purchase only, not renewal or upgrade.
- Renewal pricing is not stated on the plans page.
- Collaborator seats scale 2, 5, 10, 100 by plan.
Wix eCommerce alternatives
ShopifySmall and mid-size brands that want a hosted store without managing servers.$29/month billed yearly ($39 monthly) for Basic
Squarespace CommerceBrands and creators that prioritize templates and design.EUR 12/month (Basic, lower of the two shown figures); 14-day trial
BigCommerceGrowing stores wanting B2B tools and open APIs on a hosted platform.$29/month billed yearly (Core), $39 monthly
WooCommerceMerchants already on WordPress who want full code control.Free (core); hosting typically $25-$350/month
Adobe Commerce (Magento)Large merchants with in-house or agency developers.Contact sales
Big CartelArtists and small makers who want a cheap flat-fee store.$15/month (Platinum)
Wix eCommerce compared
Sources
Every fact on this page comes from Wix eCommerce's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.