Survey and Form Software
Wufoo review
Online form builder owned by SurveyMonkey, sold in tiers capped by forms, monthly entries and a few user seats.
Wufoo at a glance
- Category
- Survey and Form Software
- Starting price
- $195/year (Starter, 10 forms, 1,000 entries/mo, 1 user)
- Pricing model
- per plan, capped by forms, entries per month and users
- Public pricing
- Yes
- Free plan
- Yes
- Free trial
- No
- Contract
- annual list prices; terms auto-renew each billing cycle
- G2 rating
- 4.2 (296 reviews)
- Founded
- 2006
- Funding or owner
- Owned by SurveyMonkey
- Integrations
- Asana, Mailchimp, Salesforce, WordPress, DocuSign, Stripe
Buying Wufoo: security, admin and contract
- Contract
- Cancel turns off auto-renewal; access continues to end of billing cycle, then account reverts to free plan.
- Support
- Email support Mon to Fri 6AM to 5PM PST on all plans; Advanced and Ultimate prioritized.
Questions to ask Wufoo before you sign
- Which plan includes SAML SSO, and what does it cost for our seat count?
- Is SCIM provisioning included, or a paid add-on?
- Which plan includes audit logs, and how long are they kept?
- Where is our data stored, and can we choose the region?
- Can we sign your standard DPA without changes?
- What will the price be at renewal, and is the increase capped?
Questions are listed where Wufoo's public pages leave the answer open.
Who Wufoo is for
Choose Wufoo if
- Small teams that need web forms with payments (Stripe, PayPal and others) on paid plans.
- Teams that want entry-based pricing rather than per-seat pricing.
Look elsewhere if
- Buyers needing SSO or EU data residency (neither is published)
- Teams wanting modern design or deep survey analysis; reviewers call the product dated.
Wufoo pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Free | $0 | 5 forms, 100 entries/mo, 1 user | Forms deactivate when the entry limit is exceeded; 100 API requests/day; no file storage |
| Starter | $16.25/mo equivalent, $195/year | 10 forms, 1,000 entries/mo, 1 user | 1GB storage; email support |
| Professional | $33.25/mo equivalent, $399/year | Unlimited forms, 5,000 entries/mo, 5 users | Payments, Google Analytics, field encryption, password protection start here |
| Advanced | $83.25/mo equivalent, $999/year | Unlimited forms, 25,000 entries/mo, 20 users | Priority support |
| Ultimate | $210.25/mo equivalent, $2,523/year | Unlimited forms, 200,000 entries/mo, 60 users | Priority support; 20GB storage |
Prices in USD from wufoo.com/pricing. The page advertises 'Save 25%' on annual billing but its listed annual totals equal 12 times the per-month figure, so the monthly-billing price could not be verified. Overage on paid plans: $0.05 per entry over the monthly limit.
Wufoo features by buying criteria
| Criterion | What we found |
|---|---|
| Analysis and reporting | Unlimited reports on all plans. |
| Response limits per plan | Entries per month: Free 100, Starter 1,000, Professional 5,000, Advanced 25,000, Ultimate 200,000; overage $0.05/entry on paid plans. |
| CRM and workflow integrations | Featured: Asana, Mailchimp, Salesforce, WordPress, DocuSign; payments via Stripe, Square, Authorize.Net, Braintree, Chargify, Freshbooks, PayPal, USAePay. |
| Pricing model and real cost | Tiered by forms, entries and user seats, not per respondent. |
| Target company size | Small teams and small businesses; largest plan allows 60 users. |
What reviewers say about Wufoo
Praised for
- Easy to set up and build forms without code.
- Integrations, including via Zapier.
Common complaints
- Interface and product feel dated.
- Support is email only; spam submissions and low completion rates mentioned in one 2026 review.
Themes paraphrased from public reviews on G2 and similar sites, not quotes.
What most Wufoo reviews leave out
- Billed by entries, not seats: Advanced ($999/yr) covers 20 users, so a 20-person team pays about $4.16 per user per month.
- Free and paid plans stop collecting or bill $0.05 per extra entry, so spikes in traffic matter.
- Payments, field encryption and password protection need Professional or higher.
- Wufoo terms are the SurveyMonkey terms of use: auto-renews each cycle, fees non-refundable except as stated.
Wufoo alternatives
Jotform SignTeams already collecting data in Jotform forms.Free (10 signed documents/month); Bronze $39/month
TypeformSmall teams that want conversational forms and lead capture at 100 to 10,000 responses per month.$28/month billed yearly (Basic, 100 responses/mo, 1 user)
FormstackTeams that need forms feeding document generation and eSignature in one suite.$83/mo (Forms, billed annually)
Google FormsTeams already on Google Workspace needing quick internal surveys at no extra cost.Free
SurveyMonkeyTeams of 3 or more that need quick surveys with templates and AI analysis.$30/user/month billed annually (Team Advantage, 3+ users)
AlchemerTeams of up to 3 users wanting advanced research question types and statistics.$55/month per user (Collaborator, monthly) or $315/year
Sources
Every fact on this page comes from Wufoo's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.