SEO Tools
Semrush review
All-in-one SEO and AI search visibility suite sold as tiered subscriptions with per-plan project and tracking caps.
Semrush at a glance
- Category
- SEO Tools
- Starting price
- EUR 112.52/month billed annually (SEO plan), EUR 134 billed monthly
- Pricing model
- flat per plan plus paid extra users
- Public pricing
- Yes
- Free plan
- Yes
- Free trial
- Yes
- Contract
- monthly or annual
- G2 rating
- 4.4 (4,016 reviews)
Buying Semrush: security, admin and contract
- Data residency
- Primary region not named; EEA data transferred to the US under SCCs; subprocessor list published.
- Contract
- Free trial 7 days, cancel anytime per pricing page; monthly billing available.
- Public DPA
- Yes, public Data Processing Addendum (updated July 2025)
Questions to ask Semrush before you sign
- Which plan includes SAML SSO, and what does it cost for our seat count?
- Is SCIM provisioning included, or a paid add-on?
- Which plan includes audit logs, and how long are they kept?
- What will the price be at renewal, and is the increase capped?
Questions are listed where Semrush's public pages leave the answer open.
Who Semrush is for
Choose Semrush if
- Marketing teams that want keyword, audit, backlink and AI visibility tools in one login.
- Teams that can live with 5 to 15 websites per plan.
Look elsewhere if
- Solo site owners on a tight budget (reviewers repeatedly call it expensive)
- Teams needing many seats cheaply: extra users start at EUR 43 per month each.
Semrush pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| SEO | EUR 112.52/mo annual; EUR 134/mo monthly | per plan | 5 websites, 500 keywords tracked daily |
| Starter | EUR 158.40/mo annual; EUR 190/mo monthly | per plan | 5 websites, 500 keywords, 50 AI prompts daily |
| Pro+ | EUR 238/mo annual; EUR 286/mo monthly | per plan | 15 websites, 1,500 keywords, 100 AI prompts daily |
| Advanced | Custom | per plan | 40+ websites, 5,000+ keywords, unlimited AI prompts, request demo |
The vendor pricing page shows prices in EUR (display currency may depend on visitor location), including with a USD currency parameter. Free plan: 1 demo project, 10 reports per day. Trial stated as 7 days. Third-party sites quote USD (e.g. Pro+ USD 299 monthly) but these are unverified.
Semrush features by buying criteria
| Criterion | What we found |
|---|---|
| Rank tracking | Position tracking: 500 keywords daily on SEO and Starter, 1,500 on Pro+, 5,000+ on Advanced. |
| Content optimization and AI features | AI visibility tracking: 50 prompts (Starter), 100 (Pro+), unlimited (Advanced) |
| Reporting and white label | Base Report add-on EUR 9.59/mo, Pro Report add-on EUR 19.18/mo. |
| Project and credit limits | Websites per plan: 5 / 5 / 15 / 40+; results per report not published. |
| Pricing model and transparency | Flat plan tiers; extra users, lead generation and reports are paid add-ons. |
What reviewers say about Semrush
Praised for
- Broad toolset in one suite.
- Strong backlink audit capabilities.
Common complaints
- Expensive for small teams.
- Add-on pricing adds up.
- Steep learning curve.
Themes paraphrased from public reviews on G2 and similar sites, not quotes.
What most Semrush reviews leave out
- Extra users cost from EUR 43/mo each, so seats are a separate cost line.
- Reports like Base Report and Pro Report and Lead Generation are paid add-ons on top of plans.
- Public DPA exists; EEA data is transferred to the US under SCCs and the primary hosting region is not named.
- Free plan limits you to 1 demo project and 10 reports per day.
Semrush alternatives
AhrefsSEO and link-building teams who value backlink and competitor data.$29/month (Starter); $129/month (Lite)
Moz ProSmall businesses (about 58% of G2 reviewers)$49/month monthly or $39/month annual (Starter, third-party sources)
SE RankingSmall agencies that need white-label reports and many client projects (via Agency Pack)EUR 87.20/month billed annually (Core); EUR 109/month billed monthly
MangoolsFreelancers and small sites that mainly need keyword research and rank tracking.Not verified: not confirmed by the vendor; third-party listings cite about $29.90/month (Basic, annual billing)
SerpstatSmall businesses and freelancers who want an all-in-one SEO suite at a low monthly price.$50/month (Individual)
ClearscopeContent teams and agencies that want unlimited users on a flat monthly price.$129/month (Essentials)
Semrush compared
Sources
Every fact on this page comes from Semrush's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.