SEO Tools
SE Ranking review
All-in-one SEO platform with rank tracking, site audit, backlink and keyword research, and white-label reporting sold through an Agency Pack add-on.
SE Ranking at a glance
- Category
- SEO Tools
- Starting price
- EUR 87.20/month billed annually (Core); EUR 109/month billed monthly
- Pricing model
- per plan, with paid extra manager seats
- Public pricing
- Yes
- Free plan
- No
- Free trial
- Yes
- Contract
- monthly or annual
- G2 rating
- 4.7 (1,608 reviews)
- Founded
- 2013
- Headquarters
- London, UK (legal address; team remote with hubs in Kyiv, Wroclaw, Warsaw)
- Employees
- 150+
Buying SE Ranking: security, admin and contract
- Contract
- Monthly plan available; cancel anytime effective end of term; no refund of paid or unused funds except poor service.
- Support
- Live chat 24/5 per vendor blog; dedicated customer support on Growth.
- Implementation
- Free assisted migration for annual subscribers.
Questions to ask SE Ranking before you sign
- Which plan includes SAML SSO, and what does it cost for our seat count?
- Is SCIM provisioning included, or a paid add-on?
- Which plan includes audit logs, and how long are they kept?
- Where is our data stored, and can we choose the region?
- Can we sign your standard DPA without changes?
- What will the price be at renewal, and is the increase capped?
Questions are listed where SE Ranking's public pages leave the answer open.
Who SE Ranking is for
Choose SE Ranking if
- Small agencies that need white-label reports and many client projects (via Agency Pack)
- SMB marketing teams wanting one tool for tracking, audits and research at a mid-range price.
- Teams that want to monitor AI search visibility next to classic rankings.
Look elsewhere if
- Teams needing the largest backlink index (reviewers call it smaller than rivals)
- Buyers who need SSO or compliance paperwork on a self-serve plan (not published)
SE Ranking pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Core | EUR 87.20/mo annual, EUR 109/mo monthly | plan | 10 projects, 1 manager seat, 2k keywords tracked daily, 250k audit pages/month, 6 months history |
| Growth | EUR 188/mo annual, EUR 235/mo monthly | plan | 30 projects, 3 manager seats, 5k keywords tracked daily, 2M audit pages/month, full history, guest links, page change monitoring, dedicated support |
| Enterprise | Custom | plan | Custom limits, flexible terms, full API |
Prices are shown in EUR on the vendor site and may display in other currencies by region; no USD price is published (third-party sites cite USD figures, not used). Annual saves 20%. 14-day trial without card (up to 10 projects, 750 tracked keywords). Add-ons: Agency Pack +EUR 59/mo (annual only), AI Search +EUR 63.20/mo annual, API +EUR 39/mo (annual only).
SE Ranking features by buying criteria
| Criterion | What we found |
|---|---|
| Keyword research database | Vendor states a 4.2B keyword database across 188 country databases. |
| Technical site audit | Audit page quota per plan: 250k pages/month Core, 2M Growth. |
| Backlink index and analysis | Vendor cites 1.9B backlink profiles; some agency reviewers find the index smaller than rivals. |
| Rank tracking | Daily tracking: 2k keywords Core, 5k Growth; extra keywords from EUR 20.80 (Core) or EUR 30.40 (Growth) |
| Content optimization and AI features | Content articles quota (25 Core, 50 Growth); AI search tracking add-on. |
| Competitor analysis | Competitor research module; reviewers treat traffic estimates as directional. |
| Reporting and white label | White-label, client seats and more projects only via Agency Pack add-on (+EUR 59/mo, annual only) |
| Project and credit limits | Core: 10 projects, 1 manager seat; Growth: 30 projects, 3 seats; Core history 6 months. |
| Pricing model and transparency | Flat plan price plus paid extra seats (from EUR 14.40), locations, keywords, articles. |
| Target company size | SMBs and small agencies. |
What reviewers say about SE Ranking
Praised for
- Keyword research, tracking, audits and reporting in one account.
- White-label reports are useful for agency clients.
- Responsive support with live chat.
Common complaints
- Backlink database smaller than some alternatives.
- White-label reporting costs extra via the Agency Pack.
- Competitor traffic estimates are only directional.
Themes paraphrased from public reviews on G2 and similar sites, not quotes.
What most SE Ranking reviews leave out
- Only one active login session per account; extra manager seats cost from EUR 14.40 or use view-only guest links.
- Annual plans are non-refundable under the terms except for poor service or promotions; Terms describe renewal as customer-confirmed rather than automatic.
- Annual subscribers get free assisted migration from another tool.
- Agency Pack and API add-ons are annual billing only.
- Vendor-reported G2 numbers: 4.7 average from 1,608 reviews (Oct 2026 vendor blog); G2 comparison pages show 4.8.
SE Ranking alternatives
SemrushMarketing teams that want keyword, audit, backlink and AI visibility tools in one login.EUR 112.52/month billed annually (SEO plan), EUR 134 billed monthly
AhrefsSEO and link-building teams who value backlink and competitor data.$29/month (Starter); $129/month (Lite)
MangoolsFreelancers and small sites that mainly need keyword research and rank tracking.Not verified: not confirmed by the vendor; third-party listings cite about $29.90/month (Basic, annual billing)
UbersuggestSmall businesses and solo marketers on a tight budget.$29/month (Individual), per third-party sources
SerpstatSmall businesses and freelancers who want an all-in-one SEO suite at a low monthly price.$50/month (Individual)
Moz ProSmall businesses (about 58% of G2 reviewers)$49/month monthly or $39/month annual (Starter, third-party sources)
Sources
Every fact on this page comes from SE Ranking's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.