SEO Tools
Moz Pro review
SEO suite with rank tracking, site crawl and link research, sold in four tiers with a low seat count.
Moz Pro at a glance
- Category
- SEO Tools
- Starting price
- $49/month monthly or $39/month annual (Starter, third-party sources)
- Pricing model
- flat per plan
- Public pricing
- Yes
- Free plan
- No
- Free trial
- Yes
- Contract
- monthly or annual
- G2 rating
- 4.3 (606 reviews)
Buying Moz Pro: security, admin and contract
Questions to ask Moz Pro before you sign
- Which plan includes SAML SSO, and what does it cost for our seat count?
- Is SCIM provisioning included, or a paid add-on?
- Which plan includes audit logs, and how long are they kept?
- Where is our data stored, and can we choose the region?
- Can we sign your standard DPA without changes?
- Is there a monthly option, and what are the cancellation and renewal terms?
- What will the price be at renewal, and is the increase capped?
Questions are listed where Moz Pro's public pages leave the answer open.
Who Moz Pro is for
Choose Moz Pro if
- Small businesses (about 58% of G2 reviewers)
- Teams wanting an accessible rank checker and link research.
Look elsewhere if
- Teams needing many seats: seat counts are 1 to 3 per third-party sources.
- Buyers needing verified SSO (not confirmed)
Moz Pro pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Starter | $49/mo monthly; $39/mo annual | per plan | 1 user, 50 tracked keywords (third-party) |
| Standard | $99/mo monthly; $79/mo annual | per plan | 1 user, 300 keywords (third-party) |
| Medium | $179/mo monthly; $143/mo annual | per plan | 2 users, 1,500 keywords (third-party) |
| Large | $299/mo monthly; $239/mo annual | per plan | 3 users, 3,000 keywords (third-party) |
Prices are from third-party sources (growthscribe.com, Capterra, bloggersideas.com) and are not confirmed by the vendor; sources disagree on trial length (7 vs 30 days). G2 lists entry price $49 per user per month.
Moz Pro features by buying criteria
| Criterion | What we found |
|---|---|
| Rank tracking | Tracked keywords 50 / 300 / 1,500 / 3,000 across tiers (third-party) |
| Project and credit limits | Seats 1 / 1 / 2 / 3 across tiers (third-party) |
| Pricing model and transparency | Flat tiers with about 20% annual discount (third-party) |
| Target company size | Small businesses (58.1% of G2 reviewers) |
What reviewers say about Moz Pro
Praised for
- Feature depth in rank checker and link research.
- Ease of use and setup (G2 sub-scores about 8.6 and 8.8 of 10)
Common complaints
- Reviews show a recent decline per G2 comparison summary.
- Limited autonomous or AI task features.
Themes paraphrased from public reviews on G2 and similar sites, not quotes.
What most Moz Pro reviews leave out
- Seat counts are low (1 to 3) so team use hits caps early, per third-party sources.
- Older articles cite a $599 Premium plan that has been discontinued.
- Prices are third-party figures; verify at moz.com before buying.
Moz Pro alternatives
SemrushMarketing teams that want keyword, audit, backlink and AI visibility tools in one login.EUR 112.52/month billed annually (SEO plan), EUR 134 billed monthly
AhrefsSEO and link-building teams who value backlink and competitor data.$29/month (Starter); $129/month (Lite)
SE RankingSmall agencies that need white-label reports and many client projects (via Agency Pack)EUR 87.20/month billed annually (Core); EUR 109/month billed monthly
MangoolsFreelancers and small sites that mainly need keyword research and rank tracking.Not verified: not confirmed by the vendor; third-party listings cite about $29.90/month (Basic, annual billing)
UbersuggestSmall businesses and solo marketers on a tight budget.$29/month (Individual), per third-party sources
ClearscopeContent teams and agencies that want unlimited users on a flat monthly price.$129/month (Essentials)
Sources
Every fact on this page comes from Moz Pro's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.