SEO Tools
Serpstat review
All-in-one SEO suite with keyword research, rank tracking, site audit and API access, sold in four tiers from $50 per month.
Serpstat at a glance
- Category
- SEO Tools
- Starting price
- $50/month (Individual)
- Pricing model
- per plan (seat bundles)
- Public pricing
- Yes
- Free plan
- No
- Free trial
- Yes
- Contract
- monthly or annual
- G2 rating
- 4.6 (463 reviews)
Buying Serpstat: security, admin and contract
- Contract
- Monthly plans available; trial 7 days with auto-renewal.
Questions to ask Serpstat before you sign
- Which plan includes SAML SSO, and what does it cost for our seat count?
- Is SCIM provisioning included, or a paid add-on?
- Which plan includes audit logs, and how long are they kept?
- Where is our data stored, and can we choose the region?
- Can we sign your standard DPA without changes?
- What will the price be at renewal, and is the increase capped?
Questions are listed where Serpstat's public pages leave the answer open.
Who Serpstat is for
Choose Serpstat if
- Small businesses and freelancers who want an all-in-one SEO suite at a low monthly price.
- Agencies that need white-label reports and a large API quota on the Agency plan.
Look elsewhere if
- Teams needing more than 30 seats on one plan.
- Buyers who want published SSO or compliance documentation.
Serpstat pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Individual | $50/month | 1 user | 5 projects, 10,000 position checks/month, 30,000 audit pages, no API |
| Team | $100/month | 3 users | Unlimited projects, 50,000 position checks, 150,000 audit pages, API |
| Team x2 | $169/month | 6 users | 100,000 position checks, 300,000 audit pages |
| Agency | $410/month | 30 users | 500,000 position checks, 1,500,000 audit pages/month, white label reports, no free trial |
Page shows annual savings in dollars per plan (228, 348, 484, 1,068 per year) and a headline of up to 27%; annual prices themselves not listed. AI Visibility: 1,500 checks/month on Team and up, extra $20 per 1,000 (min $40 top-up).
Serpstat features by buying criteria
| Criterion | What we found |
|---|---|
| Keyword research database | Keyword research and keyword clustering tools. |
| Technical site audit | Site audit with 30,000 to 1,500,000 pages per plan. |
| Rank tracking | Position checks: 10,000 to 500,000 per month by plan. |
| Content optimization and AI features | AI Visibility checks, 1,500/month on Team and up. |
| Competitor analysis | Competitor analysis module listed on homepage. |
| Reporting and white label | White label reports on Agency plan only. |
| Project and credit limits | 5 projects on Individual, unlimited from Team; users 1/3/6/30. |
| Pricing model and transparency | Tiered plans bundling seats, checks and audit pages; annual discount up to 27%. |
| Target company size | Solo SEOs to agencies (G2: 80.3% of reviews from small business) |
What reviewers say about Serpstat
Praised for
- Strong support rating on G2.
- Wide feature set for the price.
Common complaints
- Fewer recent G2 reviews than larger rivals.
Themes paraphrased from public reviews on G2 and similar sites, not quotes.
What most Serpstat reviews leave out
- Seats are bundled in plans (1, 3, 6, 30), no per-seat add-on price is published.
- API credits are only included from the Team plan up.
- Agency plan is the only one with white label reports and has no free trial.
- Trial is 7 days and needs a $1 card verification that is refunded.
- Individual plan caps projects at 5.
Serpstat alternatives
SemrushMarketing teams that want keyword, audit, backlink and AI visibility tools in one login.EUR 112.52/month billed annually (SEO plan), EUR 134 billed monthly
AhrefsSEO and link-building teams who value backlink and competitor data.$29/month (Starter); $129/month (Lite)
SE RankingSmall agencies that need white-label reports and many client projects (via Agency Pack)EUR 87.20/month billed annually (Core); EUR 109/month billed monthly
MangoolsFreelancers and small sites that mainly need keyword research and rank tracking.Not verified: not confirmed by the vendor; third-party listings cite about $29.90/month (Basic, annual billing)
UbersuggestSmall businesses and solo marketers on a tight budget.$29/month (Individual), per third-party sources
ClearscopeContent teams and agencies that want unlimited users on a flat monthly price.$129/month (Essentials)
Sources
Every fact on this page comes from Serpstat's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.