Marketing Automation Software
Salesforce Account Engagement (Pardot) review
Salesforce's B2B marketing automation product, priced per org per month by edition.
Rebranded: Pardot is now Marketing Cloud Account Engagement; editions on the pricing page carry a plus sign (Growth+, Plus+, Advanced+, Premium+)
Salesforce Account Engagement (Pardot) at a glance
- Category
- Marketing Automation Software
- Starting price
- $1,250/org/month billed annually (Growth+)
- Pricing model
- per org per month by edition, contacts included
- Public pricing
- Yes
- Free plan
- No
- Free trial
- No
- Contract
- annual
- G2 rating
- No G2 rating found
- Founded
- 2007
- Headquarters
- San Francisco, US (Salesforce)
- Funding or owner
- Part of Salesforce. Pardot (founded 2007 in Atlanta) was acquired by ExactTarget in 2012; Salesforce acquired ExactTarget in 2013 for $2.5B
- Integrations
- Salesforce CRM
Buying Salesforce Account Engagement (Pardot): security, admin and contract
- SAML SSO
- Login via Salesforce SSO required on all editions (since Feb 2021)
- Contract
- Annual contract required.
- Support
- Premier Success listed as add-on on some editions.
Questions to ask Salesforce Account Engagement (Pardot) before you sign
- Is SCIM provisioning included, or a paid add-on?
- Which plan includes audit logs, and how long are they kept?
- Where is our data stored, and can we choose the region?
- Can we sign your standard DPA without changes?
- What will the price be at renewal, and is the increase capped?
Questions are listed where Salesforce Account Engagement (Pardot)'s public pages leave the answer open.
Who Salesforce Account Engagement (Pardot) is for
Choose Salesforce Account Engagement (Pardot) if
- B2B teams already running Salesforce CRM.
- Teams that want published edition prices rather than quotes.
Look elsewhere if
- Companies without Salesforce CRM.
- Small teams that find the interface complex and onboarding long (Capterra/GetApp reviewers)
Salesforce Account Engagement (Pardot) pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Growth+ | $1,250 | per org per month, billed annually | 10,000 contacts; includes Marketing Cloud Next Growth Edition |
| Plus+ | $2,750 | per org per month, billed annually | 10,000 contacts |
| Advanced+ | $4,400 | per org per month, billed annually | 10,000 contacts |
| Premium+ | $15,000 | per org per month, billed annually | 75,000 contacts |
Additional contacts $100 per 10,000 per month. Pricing page says informational and subject to change.
Salesforce Account Engagement (Pardot) features by buying criteria
| Criterion | What we found |
|---|---|
| CRM integration | Native Salesforce CRM connector (vendor product) |
| Email and multichannel campaigns | SMS and WhatsApp credits from $10 per 1,000 credits. |
| Reporting and attribution | B2B Marketing Analytics Plus add-on at $3,000 per user per month. |
| Pricing model | Edition price per org with contact allotment; extra contacts $100 per 10,000/month. |
| Target company size | Mid-market B2B. |
What reviewers say about Salesforce Account Engagement (Pardot)
Praised for
- Integration with Salesforce and granular customer data.
Common complaints
- Interface complexity.
- Lengthy onboarding.
Themes paraphrased from public reviews on G2 and similar sites, not quotes.
What most Salesforce Account Engagement (Pardot) reviews leave out
- Advanced Dynamic Content, Custom Object Integration and Advanced Email Analytics each cost $400/month as add-ons; Dedicated IP $500/month.
- Plus+ and above include Marketing Cloud Next Advanced Edition; Growth+ includes the Growth Edition.
- Logins require Salesforce SSO since February 2021; Pardot-only users can take a Salesforce identity license.
- Older third-party sources list Plus at $2,500 and Advanced at $4,000; current page shows $2,750 and $4,400, no dated announcement found.
Salesforce Account Engagement (Pardot) alternatives
Adobe Marketo EngageMid-size and enterprise B2B teams with a dedicated marketing ops admin.Contact sales
HubSpot Marketing HubTeams already on HubSpot CRM that want marketing, forms and reporting in one system.$0 (Free, up to 2 users); Starter from $7 or $20 per seat/month
ActiveCampaignSmall and mid-size teams that want automation plus a light CRM.$15/month (Starter, 1,000 contacts, billed annually)
KeapSmall service businesses wanting CRM, automation and invoicing in one tool.$299/month billed monthly or $2,988/year billed annually
Zoho Marketing AutomationTeams already on Zoho CRM.Not published on the vendor page
BrevoEmail, SMS and CRM platform (formerly Sendinblue) with Free, Starter, Standard, Professional and Enterprise plans.Free (price of paid plans not verified)
Sources
Every fact on this page comes from Salesforce Account Engagement (Pardot)'s own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.