Software directory
8 Mailchimp alternatives for 2026
The tools buyers compare with Mailchimp, side by side on price, pricing model and what each one is built for.
Why teams look beyond Mailchimp
- Teams that need SSO below the Premium price point.
From Mailchimp's published plan limits and recurring themes in public reviews. See the Mailchimp review for sources.
Mailchimp vs. its alternatives
| Tool | Pricing model | Starting price | G2 rating | Pricing model and real cost | Target company size | CRM integration |
|---|---|---|---|---|---|---|
 Mailchimp Current | per contact tier | Free; paid from $13/month (Essentials) | 4.3 (12,866 reviews) | Contact-tier pricing. | ||
 Brevo | per send volume | Free (price of paid plans not verified) | 4.5 (2,675 reviews) | |||
 Klaviyo | per active profile + monthly email volume | $0 (Free, 250 active profiles, 500 emails/month) | 4.6 (1,298 reviews) | Active profiles (contacts who can receive marketing email) plus monthly email volume. | ||
 ActiveCampaign | per contact tier + plan | $15/month (Starter, 1,000 contacts, billed annually) | 4.4 (14,709 reviews) | Contact tier; users and sends rise with plan. | Enhanced CRM (pipelines, sales engagement) is an add-on on Plus and Pro, included in Enterprise, not on Starter. | |
 HubSpot Marketing Hub | per seat (Starter) / flat + contact tiers (Pro, Enterprise) | $0 (Free, up to 2 users); Starter from $7 or $20 per seat/month | 4.4 (15,957 reviews) | Seat plus marketing-contact tiers; onboarding fee on Professional and Enterprise. | Small business (Starter) to enterprise. | Native HubSpot CRM; bi-directional Salesforce sync. |
 Constant Contact | per contact (tiered) | $12/month (Email Lite, 500 contacts, monthly billing); Standard $35, Premium $80; price rises with contact count | 4.1 (7,413 reviews) | Small business (vendor positioning, unverified) | ||
 Adobe Marketo Engage | custom, by database size and edition | Contact sales | 4.1 (3,232 reviews) | Quote based, scales with database size. | Mid-market to enterprise. | Native sync with Salesforce and Microsoft Dynamics (commonly cited; not verified) |
 GetResponse | per contact tier | EUR 16/month (Starter, 1,000 contacts, monthly) or EUR 13.12/month billed yearly | 4.3 (1,138 reviews) | By contact tier, 3 to 5 team seats on self-serve plans. | Small to mid-size; Enterprise tier for larger orgs. | No built-in CRM described; syncs CRM data via integrations. |
 MailerLite | per active subscriber (tiered) | $0 (Free, up to 250 subscribers); paid from $12/month (Comfort) | 4.6 (1,111 reviews) | Tiered by active subscribers; plan sets feature and seat limits. | Small teams, free plan to Enterprise at 200K+ subscribers. |
The alternatives in detail
Brevo
Email, SMS and CRM platform (formerly Sendinblue) with Free, Starter, Standard, Professional and Enterprise plans.
- Starting price
- Free (price of paid plans not verified)
- Pricing model
- per send volume
- G2 rating
- 4.5 (2,675 reviews)
Worth knowing
- Five tiers: Free, Starter, Standard, Professional, Enterprise.
Klaviyo
Ecommerce-focused email and SMS platform billed on active profiles, with a free tier capped at 250 profiles.
- Starting price
- $0 (Free, 250 active profiles, 500 emails/month)
- Pricing model
- per active profile + monthly email volume
- G2 rating
- 4.6 (1,298 reviews)
- Pricing model and real cost
- Active profiles (contacts who can receive marketing email) plus monthly email volume.
Choose it if
- Ecommerce brands that want email and SMS driven by store data (vendor positioning)
Skip it if
- Buyers who need a published price list: only the Free tier and a $5 Composer line are public on the vendor pricing page.
Worth knowing
- Billing basis is active profiles that can receive marketing email, not total contacts.
- Free tier includes email support only for the first 60 days.
- Trust page shows SOC, ISO 27001, ISO 27017 and PCI DSS badges; reports downloadable from the Trust Center.
ActiveCampaign
Automation-first email and CRM tool with four tiers (Starter, Plus, Pro, Enterprise) and SSO only on Enterprise.
- Starting price
- $15/month (Starter, 1,000 contacts, billed annually)
- Pricing model
- per contact tier + plan
- G2 rating
- 4.4 (14,709 reviews)
- Pricing model and real cost
- Contact tier; users and sends rise with plan.
Choose it if
- Small and mid-size teams that want automation plus a light CRM.
- Teams that can add SMS or WhatsApp as paid add-ons.
Skip it if
- Teams that need SSO without the Enterprise plan.
- Buyers who need plan prices before talking to the vendor: amounts are not shown on the public pricing page.
Worth knowing
- SSO is included only on Enterprise.
- Included users: Starter 1, Plus 1, Pro 3, Enterprise 5.
- SMS, WhatsApp, transactional email and (on lower tiers) custom reporting are separate add-ons.
HubSpot Marketing Hub
CRM-native marketing suite with a free tier, per-seat Starter, and Professional and Enterprise tiers with large contact bundles and onboarding fees.
- Starting price
- $0 (Free, up to 2 users); Starter from $7 or $20 per seat/month
- Pricing model
- per seat (Starter) / flat + contact tiers (Pro, Enterprise)
- G2 rating
- 4.4 (15,957 reviews)
- Automation workflows
- Automation on Free (email campaigns); Campaign Agent plans campaigns from a goal.
- Analytics and A/B testing
- A/B tests listed under Enterprise on the marketing page.
- Pricing model and real cost
- Seat plus marketing-contact tiers; onboarding fee on Professional and Enterprise.
- Target company size
- Small business (Starter) to enterprise.
Choose it if
- Teams already on HubSpot CRM that want marketing, forms and reporting in one system.
- Small teams starting on Free (2 users) and growing into Starter.
Skip it if
- Budget-limited teams needing automation depth: Professional starts at $800 or $890/month plus a $3,000 onboarding fee.
- Teams needing SAML SSO below Enterprise.
Worth knowing
- Professional carries a $3,000 one-time onboarding fee and Enterprise $7,000.
- SAML SSO is Enterprise-tier only; Sign in with Google is on all plans.
- New customers can choose an EU data center (Frankfurt) since July 19, 2021; default is AWS US East.
Constant Contact
Email and campaign tool for small businesses; most plan data is unverified.
- Starting price
- $12/month (Email Lite, 500 contacts, monthly billing); Standard $35, Premium $80; price rises with contact count
- Pricing model
- per contact (tiered)
- G2 rating
- 4.1 (7,413 reviews)
- Target company size
- Small business (vendor positioning, unverified)
Choose it if
- Small businesses that want a single vendor for email, SMS and basic campaigns (vendor positioning, not verified here)
Skip it if
- Teams that need verified published pricing before a demo: plan prices are not confirmed here.
Worth knowing
- Plan prices and limits are unconfirmed, so check the live pricing page before comparing.
Adobe Marketo Engage
Enterprise B2B marketing automation platform from Adobe with quote-only pricing sized by database.
- Starting price
- Contact sales
- Pricing model
- custom, by database size and edition
- G2 rating
- 4.1 (3,232 reviews)
- Workflow and journey builder
- Visual engagement programs and smart campaigns (not verified)
- Lead scoring and routing
- Native lead scoring (not verified)
- CRM integration
- Native sync with Salesforce and Microsoft Dynamics (commonly cited; not verified)
- Pricing model
- Quote based, scales with database size.
Choose it if
- Mid-size and enterprise B2B teams with a dedicated marketing ops admin.
- Companies already in the Adobe Experience Cloud.
Skip it if
- Small teams without a marketing ops owner (G2 reviewers cite a steep learning curve)
- Buyers who need published pricing.
Worth knowing
- New subscriptions since July 31, 2023 come integrated with Adobe Identity; SSO is configured in the Adobe Admin Console and supports only service-provider-initiated SSO.
- Legacy Marketo SSO end of support was announced for July 30, 2025.
- Users are provisioned manually; automatic user propagation is not supported (Adobe documentation as summarized by search)
GetResponse
Email marketing and automation platform with workflow builder, lead scoring, tags and landing pages, priced by contact count.
- Starting price
- EUR 16/month (Starter, 1,000 contacts, monthly) or EUR 13.12/month billed yearly
- Pricing model
- per contact tier
- G2 rating
- 4.3 (1,138 reviews)
- Automation workflows
- Workflow builder from templates or scratch, behavior triggers, conditions and filters.
- Segmentation and personalization
- Action-based segments, unlimited tags.
- Deliverability
- Dedicated IP is Enterprise/MAX only; member of Certified Sender Alliance, TRUSTe, Signal Spam.
- Ecommerce and CRM integrations
- Store and CRM data sync via integrations.
Choose it if
- Small teams that want email plus automation and landing pages in one plan.
- Nonprofits (50% off monthly plans per pricing page)
Skip it if
- Teams needing SSO below Enterprise (Starter, Marketer, Creator list no SSO)
- Buyers who need a built-in CRM (none described on the automation page)
Worth knowing
- Self-serve plans cap team seats (Starter 3, Marketer 5, Creator 5); unlimited seats and SSO only on Enterprise.
- Dedicated IP, dedicated sending domain, SMS and transactional email sit in the Enterprise tier.
- Does not claim a SOC 2 certification; offers 'SOC2-related materials' on request.
MailerLite
Low-cost email marketing tool with a 250-subscriber free plan and seat limits that rise with the plan.
- Starting price
- $0 (Free, up to 250 subscribers); paid from $12/month (Comfort)
- Pricing model
- per active subscriber (tiered)
- G2 rating
- 4.6 (1,111 reviews)
- Automation workflows
- Visual builder; 3 active automations on Free, 50 on Comfort, unlimited on Power.
- Segmentation and personalization
- Segmentation plus dynamic content blocks and Smart Sending timing.
- Deliverability
- No explicit deliverability claims on the features page; dedicated IP and deliverability support are Enterprise add-ons.
- Email editor and templates
- Drag-and-drop builder with 70+ content blocks; HTML editors on Free.
Choose it if
- Small teams and solo senders on a budget (free up to 250 subscribers, paid from $12/month)
- Newsletter and digital product or paid-subscription sellers via Stripe.
Skip it if
- Teams that need SAML SSO: no SSO is mentioned on the pricing page.
- Organisations needing a dedicated IP below the Enterprise tier.
Worth knowing
- Free plan locks campaigns and automations once active subscribers exceed 250.
- Seats are plan-gated: Free 2, Comfort 3, Power unlimited.
- A/B testing is included even on the free plan.
When to stay with Mailchimp
- Small lists that start free and grow into paid tiers.