Social Media Management Tools
Later review
Visual-first social scheduler (Instagram, TikTok, Pinterest focus) that sits inside a larger creator and affiliate marketing company.
Later at a glance
- Category
- Social Media Management Tools
- Starting price
- $18.75/month (Starter, billed yearly)
- Pricing model
- flat per plan with social set and user limits
- Public pricing
- Yes
- Free plan
- No
- Free trial
- Yes
- Contract
- monthly or annual billing cycle, auto-renewing
- G2 rating
- 4.5 (370 reviews)
Buying Later: security, admin and contract
- Contract
- Monthly or annual billing, cancel via account page or support; no minimum term stated.
- Support
- Basic support on Starter; priority support on Scale.
Questions to ask Later before you sign
- Which plan includes SAML SSO, and what does it cost for our seat count?
- Is SCIM provisioning included, or a paid add-on?
- Which plan includes audit logs, and how long are they kept?
- Where is our data stored, and can we choose the region?
- Can we sign your standard DPA without changes?
- What will the price be at renewal, and is the increase capped?
Questions are listed where Later's public pages leave the answer open.
Who Later is for
Choose Later if
- Solo creators, small brands and small teams that plan visual Instagram and TikTok content.
- Teams that want a published, low flat price per social set rather than per-user pricing.
- Brands that also run influencer or affiliate programs through the same vendor.
Look elsewhere if
- Enterprise teams needing SSO, SCIM or audit logs (none documented on public pages)
- Teams needing a shared inbox on the cheapest plan (inbox starts at Growth)
- Buyers who need social listening below the top Scale plan.
Later pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Starter | $18.75/month billed yearly | 1 social set (8 profiles), 1 user | 30 posts per profile, 5 AI credits/month, no inbox, no approvals, no add-ons |
| Growth | $37.50/month billed yearly | 2 social sets (16 profiles), 2 users | Adds social inbox, approvals, custom roles, UGC collection |
| Scale | $82.50/month billed yearly | 6 social sets (48 profiles), 4 users | Adds social listening, custom analytics, Meta Ads analytics, priority support |
Prices shown for yearly billing in USD; Later says yearly is '3 months free | 25% off'. Monthly-billed prices are not listed here. 14-day free trial on all plans. Add-ons only on Growth and Scale.
Later features by buying criteria
| Criterion | What we found |
|---|---|
| Scheduling and publishing | Visual calendar, smart scheduling and best-time-to-post; post caps per profile per month: 30 (Starter), 180 (Growth), unlimited (Scale) |
| Supported networks | Instagram, Facebook, TikTok named on pricing page for best-time features; full network list not verified. |
| Analytics and reporting | Platform analytics history: 3 months (Starter), 1 year (Growth), 2 years (Scale); custom and Meta Ads analytics on Scale only. |
| Social inbox and engagement | Social inbox from Growth plan; not on Starter. |
| Social listening | Scale plan only (competitive benchmarking, brand health, brand mentions) |
| Approvals and collaboration | Internal and external approvals, custom roles and permissions from Growth; not on Starter. |
| Pricing model | Flat price per plan bundling social sets and users; extra sets and users sold as add-ons. |
| Target company size | Creators and small teams on Starter/Growth; larger teams via Scale and enterprise agreements. |
What reviewers say about Later
Praised for
- Easy, visual scheduling calendar.
- Strong ease of use and admin scores on G2.
- Clear low entry price.
Common complaints
- Mixed feedback on setup.
- Key features such as inbox, approvals and listening locked behind higher plans.
- Low post caps on Starter.
Themes paraphrased from public reviews on G2 and similar sites, not quotes.
What most Later reviews leave out
- Pricing is per plan with set and user caps, not per seat: Growth includes 2 users and extra users cost $3.75/month each.
- Starter allows no add-ons at all, so a second user forces an upgrade to Growth.
- Later is now part of a creator and affiliate marketing company (Mavrck merge 2024, Mavely 2025), and enterprise deals sit under a separate SaaS agreement.
- Social listening only on the Scale plan.
- No SSO, SCIM or audit log mention found on public pages.
Later alternatives
HootsuiteTeams that need scheduling, inbox and listening in one suite and can budget per user.$99 per user per month (Standard, annual billing basis)
BufferCreators and small businesses with a few channels.$5 per channel per month (Essentials)
PlanolySolo creators and small brands planning Instagram-first visual feeds.$14/month (Starter, 1 social set, 1 user)
LoomlySmall marketing teams and agencies that want an approval workflow in the cheapest tier.$49/month billed yearly ($65/month billed monthly)
MetricoolFreelancers and small agencies managing 5 to 50 brands on a budget.$0 (Free, 1 brand); $20/month billed annually (Starter, 5 brands)
Sprout SocialMid-size and enterprise teams that value reporting and a unified inbox.$79 per seat per month (Essentials, annual); $99 monthly
Sources
Every fact on this page comes from Later's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.