Social Media Management Tools
Loomly review
Calendar-first social media scheduler with built-in approval workflows, priced by social accounts rather than per user.
Loomly at a glance
- Category
- Social Media Management Tools
- Starting price
- $49/month billed yearly ($65/month billed monthly)
- Pricing model
- per social account bundle (users and accounts rise by tier)
- Public pricing
- Yes
- Free plan
- No
- Free trial
- Yes
- Contract
- monthly or yearly; yearly plans cannot be terminated early per pricing FAQ
- G2 rating
- 4.6 (1,794 reviews)
- Founded
- 2015
- Headquarters
- Fully distributed team (contracting entity in Milan, Italy)
- Employees
- 11-50
- Security
- Hosted on AWS (AWS data centers certified ISO 27001, SOC 1/2/3, PCI DSS Level 1; Loomly itself does not claim these), TOTP two-factor authentication, Google sign-in
- Integrations
- Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest
Buying Loomly: security, admin and contract
- SAML SSO
- Only Google sign-in mentioned; SAML SSO not published.
- Data residency
- Not stated; AWS-hosted, most subprocessors US-based.
- Contract
- Monthly or yearly; yearly cannot be terminated early; cancellation takes effect at period end.
- Support
- Help center, contact form, status page; Enterprise gets priority support.
- Public DPA
- Yes, public DPA (loomly.com/dpa, last updated 1 October 2026); processor is Bending Spoons Operations S.p.A.
Questions to ask Loomly before you sign
- Is SCIM provisioning included, or a paid add-on?
- Which plan includes audit logs, and how long are they kept?
- What will the price be at renewal, and is the increase capped?
Questions are listed where Loomly's public pages leave the answer open.
Who Loomly is for
Choose Loomly if
- Small marketing teams and agencies that want an approval workflow in the cheapest tier.
- Teams that want unlimited users at the Beyond tier instead of paying per seat.
Look elsewhere if
- Teams that need a large social listening quota (2 to 5 searches per month)
- Buyers who need SAML SSO or a published SOC 2 report for Loomly itself.
Loomly pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Starter | $49/month billed yearly ($588/year); $65/month billed monthly | 12 social accounts, 3 users | Approval workflows, roles, advanced analytics, 2 social listening searches per month |
| Beyond | $249/month billed yearly ($2,988/year); $332/month billed monthly | 60 social accounts, unlimited users | Adds custom branding, custom roles and workflows, hashtag manager, calendar 2FA enforcement, scheduled reports, 5 listening searches per month |
| Enterprise | Contact sales | 61+ social accounts, unlimited users | Priority support |
Pricing page shows '$' without naming the currency; treated as USD. Page is internally inconsistent on whether custom roles and hashtag manager are in Starter. 50% lifetime discount for nonprofits with proof. Free trial offered, no credit card, length not stated.
Loomly features by buying criteria
| Criterion | What we found |
|---|---|
| Scheduling and publishing | Calendar scheduling with unlimited calendars on all plans; link shorteners. |
| Supported networks | Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, Google Business Profile, Threads. |
| Analytics and reporting | Advanced analytics on Starter; scheduled reports only on Beyond. |
| Social inbox and engagement | Reply to interactions, saved replies and conversation assignment on both paid plans. |
| Social listening | Limited: 2 searches per month on Starter, 5 on Beyond. |
| Approvals and collaboration | Approval workflows and roles on Starter; custom roles and workflows on Beyond. |
| Pricing model | Bundles of social accounts plus users; Beyond and Enterprise have unlimited users. |
| Target company size | Small teams and agencies. |
What reviewers say about Loomly
Praised for
- Easy to learn and use.
- Approval workflow and calendar view suit small teams.
- Good price for what is included.
Common complaints
- Support quality reported as declining.
- Trustpilot score is far lower than G2 (1.7 from 26 reviews, per a third-party summary)
- Technical problems and support complaints in low-rated reviews.
Themes paraphrased from public reviews on G2 and similar sites, not quotes.
What most Loomly reviews leave out
- Operated by Bending Spoons Operations S.p.A. under the current Terms, so renewal pricing and policy follow that company's terms.
- Yearly plans cannot be terminated early; Terms auto-renew at the then-current fee, non-refundable.
- Price per account bundle: moving from Starter (3 users) to Beyond is $49 to $249/month on yearly billing, a 5x jump, and it is the only way to get more than 3 users.
- Social listening is nominal (2 or 5 searches per month), so it is not a listening replacement.
- Security page names SAML nowhere; only Google SSO is mentioned.
Loomly alternatives
SendibleAgencies managing many client brands (workspaces) with many teammates, since users are unlimited.$35/month (monthly billing; third-party listing, not confirmed on the vendor page)
SocialPilotAgencies and small teams that want client management and white-label reports at low entry prices.$17/month billed yearly ($20/month billed monthly)
AgorapulseAgencies and small teams that prioritize inbox and comment moderation.$79/user/month (Standard, billed annually)
MetricoolFreelancers and small agencies managing 5 to 50 brands on a budget.$0 (Free, 1 brand); $20/month billed annually (Starter, 5 brands)
BufferCreators and small businesses with a few channels.$5 per channel per month (Essentials)
HootsuiteTeams that need scheduling, inbox and listening in one suite and can budget per user.$99 per user per month (Standard, annual billing basis)
Sources
Every fact on this page comes from Loomly's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.