Social Media Management Tools
Metricool review
Social media scheduler and analytics tool priced per number of brands, with a free plan for one brand.
Metricool at a glance
- Category
- Social Media Management Tools
- Starting price
- $0 (Free, 1 brand); $20/month billed annually (Starter, 5 brands)
- Pricing model
- per brand
- Public pricing
- Yes
- Free plan
- Yes
- Contract
- monthly or annual
- G2 rating
- 4.5 (101 reviews)
- Founded
- 2014
- Funding or owner
- Part of team.blue since 2024
- Integrations
- Canva, Google Drive, Zapier, Make, Looker Studio / Data Studio
Buying Metricool: security, admin and contract
- Contract
- Monthly plan available; annual saves about 20%.
Questions to ask Metricool before you sign
- Which plan includes SAML SSO, and what does it cost for our seat count?
- Is SCIM provisioning included, or a paid add-on?
- Which plan includes audit logs, and how long are they kept?
- Where is our data stored, and can we choose the region?
- Can we sign your standard DPA without changes?
- What will the price be at renewal, and is the increase capped?
Questions are listed where Metricool's public pages leave the answer open.
Who Metricool is for
Choose Metricool if
- Freelancers and small agencies managing 5 to 50 brands on a budget.
- Teams that want analytics and reporting bundled with scheduling.
Look elsewhere if
- Teams needing approval workflows on a low tier (approvals start on Advanced)
- Enterprises needing published SSO or deep social listening.
Metricool pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Free | $0 | 1 brand | 20 scheduled posts per month, 5 competitor profiles, 30 days of analytics |
| Starter 5 brands | $25 monthly / $20 per month annual | 5 brands | Unlimited publishing under fair use, PDF/PPT reports, LinkedIn |
| Starter 10 brands | $45 monthly / $36 per month annual | 10 brands | |
| Advanced 15 brands | $67 monthly / $53 per month annual | 15 brands | Adds team and client management, roles, post approval, API |
| Advanced 25 brands | $107 monthly / $85 per month annual | 25 brands | |
| Advanced 50 brands | $210 monthly / $159 per month annual | 50 brands | |
| Custom | Contact sales | custom brands | White label, dedicated account manager |
Page matched monthly/annual figures by the stated savings percentage; X add-on and Advanced Analytics add-on cost extra (price not captured).
Metricool features by buying criteria
| Criterion | What we found |
|---|---|
| Scheduling and publishing | Unlimited publishing under fair use on paid plans; Free limited to 20 posts per month. |
| Supported networks | Inbox covers Instagram, Facebook, TikTok, YouTube, Google Business Profile; LinkedIn from Starter; X needs a paid add-on. |
| Analytics and reporting | PDF/PPT reports and unlimited analytics history from Starter; custom report templates and Data Studio connector on Advanced. |
| Social inbox and engagement | Inbox on all plans for several networks; LinkedIn from Starter. |
| Social listening | No named listening feature; competitor analysis (5 profiles Free, 100 Starter) and hashtag search instead. |
| Approvals and collaboration | Post approval and role management only on Advanced and Custom. |
| Pricing model | Priced by number of brands, not users. |
| Target company size | Freelancers and small agencies. |
What reviewers say about Metricool
Praised for
- Easy to use with everything in one place.
- Low price per brand.
Common complaints
- Scheduled posts sometimes shown as published but missing.
- Support responsiveness and pricing concerns.
Themes paraphrased from public reviews on G2 and similar sites, not quotes.
What most Metricool reviews leave out
- Priced per brand, not per user; user limits are not published on the pricing page.
- Approvals gated to Advanced (15+ brands, from $53/month annual)
- X (Twitter) needs a paid add-on.
- White label only on Custom.
- Company says it joined team.blue in 2024.
Metricool alternatives
BufferCreators and small businesses with a few channels.$5 per channel per month (Essentials)
LaterSolo creators, small brands and small teams that plan visual Instagram and TikTok content.$18.75/month (Starter, billed yearly)
SocialPilotAgencies and small teams that want client management and white-label reports at low entry prices.$17/month billed yearly ($20/month billed monthly)
SendibleAgencies managing many client brands (workspaces) with many teammates, since users are unlimited.$35/month (monthly billing; third-party listing, not confirmed on the vendor page)
PlanolySolo creators and small brands planning Instagram-first visual feeds.$14/month (Starter, 1 social set, 1 user)
AgorapulseAgencies and small teams that prioritize inbox and comment moderation.$79/user/month (Standard, billed annually)
Sources
Every fact on this page comes from Metricool's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.