Lusha review (2026): features, pros and cons, and what to check before you buy
Lusha helps revenue teams research buyers and manage prospect data. Its offering focuses on verified business emails and phones, browser-based prospect research.
Our take for buyers
Lusha suits sellers and revenue teams that want verified business emails and phones from browser-based prospect research, with Salesforce and HubSpot as the named CRM integrations. It is aimed at individual sellers, small and mid-sized businesses and revenue teams. On G2 it holds 4.3 from 1,671 reviews, and fast contact discovery is the praise that comes up most, along with an accessible free entry point.
Shortlist it when speed of lookup matters more than depth of account data. Lusha's published scope is contact data rather than account signals, so teams that need buying-stage context should compare it with other tools. Some reviewers report incomplete records in some segments, which is the first thing to check against your own market.
Pros
- Fast contact discovery.
- Accessible free entry.
Cons
- Incomplete records in some segments.
- Credit ceilings may restrict exports.
- Best for
- Quick contact lookups and gradual expansion from a free plan.
- Starting price
- $37.45/month billed annually (Starter)
- G2 rating
- 4.3 (1,671 reviews)
What is Lusha?
Lusha helps revenue teams research buyers and manage prospect data. Its offering focuses on verified business emails and phones, browser-based prospect research. Lusha is a browser-based prospect research tool that returns verified business emails and phone numbers. It stands out for fast contact lookups, a Free plan with 40 monthly credits, and clear step-ups through Starter, Pro and Premium, with SOC 2 Type II and ISO 27001 listed.
Category: Sales Intelligence Software
Lusha key features
| Criterion | What we found |
|---|---|
| Contact and company coverage | Verified business emails and phones. |
| CRM enrichment | Bulk enrichment on Starter. |
| Workflow integration | Salesforce, HubSpot. |
| Credit and export controls | Monthly credits: 40 Free, 400 Starter, 600 Pro, 3,400 Premium. |
| Pricing and contract model | Credit and seat bundles; annual pricing shown. |
| Buyer and rollout fit | Individual sellers, SMB and revenue teams. |
Lusha plans and pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Free | $0 | month | 40 credits per month |
| Starter | $37.45 annual / $49.90 monthly | month | 400 credits per month |
| Pro | $52.45 annual / $69.90 monthly | month | 600 credits per month |
| Premium | $299.95 annual / $399.90 monthly | month | 3,400 credits per month |
| Scale | Custom |
Credit and seat bundles; annual pricing shown.
Who should shortlist Lusha
A strong fit for
- Quick contact lookups and gradual expansion from a free plan.
- Organizations seeking verified business emails and phones.
A weak fit for
- Credits and seat allowances differ by plan; confirm how many credits each reveal consumes.
Lusha alternatives
ZoomInfo GTM WorkspaceTeams that need broad account intelligence alongside CRM workflows.
LinkedIn Sales NavigatorRelationship-led prospecting using LinkedIn network signals.
Apollo.ioSmall teams seeking prospect data and outbound sequences in one tool.
CognismTeams with European prospecting and mobile verification requirements.
UpLeadBuyers wanting transparent contact-credit pricing and a self-serve pilot.
6sense Sales IntelligenceAccount-based selling programs that need prioritization and intent context.
Security, admin and compliance
Lusha lists SOC 2 Type II and ISO 27001, documents SSO/SAML support and documents audit logs. SCIM provisioning, data residency options, a DPA, implementation terms and support levels are not published. Contracts follow credit and seat bundles with annual pricing shown, and Scale is custom. Before signing, ask for the DPA, which plan includes SSO, and a written statement of credit allowances and renewal terms.
- SAML SSO
- SSO/SAML supported.
- Audit logs
- Audit logs documented.
- Certifications
- SOC 2 Type II, ISO 27001.
Contract and buying terms
- Contract
- Credit and seat bundles; annual pricing shown.
- Starting price
- $37.45/month billed annually (Starter)
- Pricing model
- Credit and seat bundles; annual pricing shown.
- Free plan or trial
- Free plan.
What to test in a Lusha demo or trial
Start on the free plan with a real list from your own territory and measure how many records come back complete, especially in the segments you sell into, since reviewers report incomplete records in some segments. Check how many credits each reveal consumes and whether bulk enrichment, which is part of Starter, fits your workflow. Test the Salesforce and HubSpot connections with your actual fields, and confirm what happens to exports once monthly credits run out.
Questions to ask Lusha before you sign
These are the points Lusha's public pages leave open. Get the answers in writing before procurement signs off.
- Is SCIM provisioning included, or a paid add-on?
- Where is our data stored, and can we choose the region?
- Can we sign your standard DPA without changes?
- What will the price be at renewal, and is the increase capped?
Things to know before a demo
- Published commercial structure: Credit and seat bundles; annual pricing shown.
- Core scope: Verified business emails and phones; Browser-based prospect research.
- Practical fit: Quick contact lookups and gradual expansion from a free plan.
Lusha FAQ
What is Lusha used for?
Lusha is a browser-based prospect research tool that returns verified business emails and phone numbers. It stands out for fast contact lookups, a Free plan with 40 monthly credits, and clear step-ups through Starter, Pro and Premium, with SOC 2 Type II and ISO 27001 listed. It suits quick contact lookups and gradual expansion from a free plan.
Does Lusha support SAML SSO?
Lusha documents SSO/SAML support. The published details do not say which plans include it, so confirm that with the vendor before you buy.
Which security standards does Lusha list?
Lusha lists SOC 2 Type II and ISO 27001. A DPA, SCIM and data residency options are not published, so request them in writing.
Who is Lusha best for?
Lusha fits teams that want quick contact lookups and verified business emails and phones, and that may start on a free plan. It is less suited to buyers who cannot confirm credit allowances and total contract cost up front.
Sources
Every fact on this page comes from Lusha's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.