Apollo.io review (2026): features, pros and cons, and what to check before you buy
Apollo.io helps revenue teams research buyers and manage prospect data. Its offering focuses on B2B contacts and companies, list building and CRM enrichment.
Our take for buyers
Apollo.io combines B2B contacts and companies, list building and outreach in one product, and it is aimed at SMB, mid-market and outbound teams. It connects to Salesforce and HubSpot. It is a reasonable first shortlist name for small teams that want a self-serve start. It is also worth asking early how much of your outbound motion you want to run inside the same product.
G2 shows 4.7 across 9,850 reviews, with praise for prospecting filters and integrated outreach. The cautions are that contact data can be stale and credit rules need active management. Buyers should confirm total contract cost and data allowance before purchase, and test record accuracy in their own territory. Ask the vendor to confirm credit rules for your plan in writing.
Pros
- Prospecting filters and integrated outreach.
- Accessible self-serve entry.
Cons
- Contact data can be stale.
- Credit rules require active management.
- Best for
- Small teams seeking prospect data and outbound sequences in one tool.
- Starting price
- $49 per seat per month billed annually (Basic); $65 billed monthly
- G2 rating
- 4.7 (9,850 reviews)
What is Apollo.io?
Apollo.io helps revenue teams research buyers and manage prospect data. Its offering focuses on B2B contacts and companies, list building and CRM enrichment. Apollo.io brings B2B contact and company search, list building and CRM enrichment into one self-serve product with integrated outbound sequences. It stands out for a published seat-based price ladder, a Free plan, and SOC 2 and ISO 27001 listings, making it a common first tool for small teams.
Category: Sales Intelligence Software
Apollo.io key features
| Criterion | What we found |
|---|---|
| Contact and company coverage | B2B contacts and companies. |
| Account and intent signals | 1 intent topic on Free; 6 intent topics and intent filters on Basic and Professional. |
| Workflow integration | Salesforce, HubSpot. |
| Credit and export controls | Credits per seat per year: 900 Free, 30,000 Basic, 48,000 Professional, 72,000 Organization. |
| Pricing and contract model | Per seat: $49 Basic, $79 Professional, $119 Organization (annual billing) |
| Buyer and rollout fit | SMB, mid-market and outbound teams. |
Apollo.io plans and pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Free | $0 | seat | 900 credits per seat per year, 2 sequences |
| Basic | $49 annual / $65 monthly | seat per month | 30,000 credits per seat per year, unlimited sequences, 14-day trial |
| Professional | $79 annual / $99 monthly | seat per month | 48,000 credits per seat per year, A/Z testing, call recording and AI insights |
| Organization | $119 billed annually | seat per month | Minimum 3 seats, 72,000 credits per seat per year |
Per-seat plans with usage credits; Basic annual equivalent.
Who should shortlist Apollo.io
A strong fit for
- Small teams seeking prospect data and outbound sequences in one tool.
- Organizations seeking B2B contacts and companies.
A weak fit for
- Track credit consumption for exports and phones, and test record accuracy in your own territory.
Apollo.io alternatives
ZoomInfo GTM WorkspaceTeams that need broad account intelligence alongside CRM workflows.
LinkedIn Sales NavigatorRelationship-led prospecting using LinkedIn network signals.
CognismTeams with European prospecting and mobile verification requirements.
UpLeadBuyers wanting transparent contact-credit pricing and a self-serve pilot.
LushaQuick contact lookups and gradual expansion from a free plan.
6sense Sales IntelligenceAccount-based selling programs that need prioritization and intent context.
Security, admin and compliance
Apollo.io publishes SAML SSO support and SCIM through Okta and Microsoft Entra ID with SAML. Its listed certifications are ISO 27001 and SOC 2. Audit logs, data residency, DPA terms, implementation and support terms are not published, so ask for them in writing. The contract is per-seat plans with usage credits, so check how credits are counted and what happens when they run out.
- SAML SSO
- SAML SSO supported.
- SCIM provisioning
- Okta and Microsoft Entra ID with SAML.
- Certifications
- ISO 27001, SOC 2.
Contract and buying terms
- Contract
- Per-seat plans with usage credits; Basic annual equivalent.
- Starting price
- $49 per seat per month billed annually (Basic); $65 billed monthly.
- Pricing model
- Per seat, with credits.
- Free plan or trial
- Free plan, Free trial.
What to test in an Apollo.io demo or trial
Start with the free plan or the 14-day Basic trial and build a real prospect list for your own territory. Check how many contacts are still current, and how quickly credits drop when you export emails and phone numbers. Run a small sequence to see whether the integrated outreach replaces a separate tool. Then test the Salesforce or HubSpot connection with your own records, and decide whether you need the higher plans, for example call recording and AI insights on Professional.
Questions to ask Apollo.io before you sign
These are the points Apollo.io's public pages leave open. Get the answers in writing before procurement signs off.
- Which plan includes audit logs, and how long are they kept?
- Where is our data stored, and can we choose the region?
- Can we sign your standard DPA without changes?
- What will the price be at renewal, and is the increase capped?
Things to know before a demo
- Published commercial structure: Per-seat plans with usage credits; Basic annual equivalent.
- Core scope: B2B contacts and companies; List building and CRM enrichment.
- Practical fit: Small teams seeking prospect data and outbound sequences in one tool.
Apollo.io FAQ
What is Apollo.io used for?
Apollo.io brings B2B contact and company search, list building and CRM enrichment into one self-serve product with integrated outbound sequences. It stands out for a published seat-based price ladder, a Free plan, and SOC 2 and ISO 27001 listings, making it a common first tool for small teams. It suits small teams seeking prospect data and outbound sequences in one tool.
Does Apollo.io support SAML SSO?
Yes, SAML SSO is supported. SCIM is listed for Okta and Microsoft Entra ID with SAML.
Which security certifications does Apollo.io list?
ISO 27001 and SOC 2. Audit logs and data residency are not published, so ask the vendor about both.
Who is Apollo.io best for?
Small teams that want prospect data and outbound sequences in one tool. It also targets SMB, mid-market and outbound teams.
Sources
Every fact on this page comes from Apollo.io's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.