Ecommerce Platforms

Square Online review

Square's website and online store builder, bundled with Square's POS and payments.

Researched by Max Benz · Facts checked October 24, 2026 · How we research

Square Online at a glance

Category
Ecommerce Platforms
Starting price
Free
Pricing model
flat + processing fees
Public pricing
Yes
Free plan
Yes
G2 rating
4.2 (478 reviews)

Buying Square Online: security, admin and contract

Questions to ask Square Online before you sign

  • Which plan includes SAML SSO, and what does it cost for our seat count?
  • Is SCIM provisioning included, or a paid add-on?
  • Which plan includes audit logs, and how long are they kept?
  • Where is our data stored, and can we choose the region?
  • Can we sign your standard DPA without changes?
  • Is there a monthly option, and what are the cancellation and renewal terms?
  • What will the price be at renewal, and is the increase capped?

Questions are listed where Square Online's public pages leave the answer open.

Who Square Online is for

Choose Square Online if

  • Existing Square POS merchants adding an online store.

Look elsewhere if

  • Merchants who want to use a third-party processor (not verified)

Square Online pricing

Square Online plans as published on October 24, 2026
PlanPriceUnitNotes
Free$0monthPOS app plus basic website or online store; pay only when taking payments
Plusmonthlower in-person and online card processing fees, loyalty, unlimited email marketing, staff scheduling; price not listed

Website paid-plan prices and online processing rates are not listed here.

Square Online features by buying criteria

Square Online features, checked October 24, 2026
CriterionWhat we found
Multichannel and marketplace sellingPOS plus online ordering or booking site in one Square account.
Pricing model and transparencyFree tier with pay-per-payment fees; Plus plan lowers processing fees.

What most Square Online reviews leave out

  • Free plan includes POS app and a basic site or online store.
  • Plus lowers both in-person and online processing fees.
  • Texts: first 500 free, then 3 cents each.

Square Online alternatives

  • ShopifySmall and mid-size brands that want a hosted store without managing servers.
    $29/month billed yearly ($39 monthly) for Basic
  • Wix eCommerceSmall shops and service businesses that want site and store in one editor.
    Free plan; ecommerce from $29.77/month (Core) billed yearly
  • Squarespace CommerceBrands and creators that prioritize templates and design.
    EUR 12/month (Basic, lower of the two shown figures); 14-day trial
  • Ecwid by LightspeedSites that already exist and need a cart added.
    $5/month (Starter)
  • Adobe Commerce (Magento)Large merchants with in-house or agency developers.
    Contact sales
  • Big CartelArtists and small makers who want a cheap flat-fee store.
    $15/month (Platinum)

Sources

Every fact on this page comes from Square Online's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.

Sources (2)
  1. pricing page (Free and Plus plan summary) (squareup.com)
  2. g2.com