Perpetua review (2026): features, pros and cons, and what to check before you buy
Retail media advertising optimization for brands and agencies selling through Amazon and other marketplaces.
Our take for buyers
Perpetua suits Amazon retail media advertisers and brands optimizing marketplace profitability. It offers AI-powered bid optimization, budget and goal-based campaigns, and profitability and performance reporting. Plans are defined by spend thresholds: Essentials, Growth and Premium. It is a poor fit for search-only service businesses and small advertisers with low media budgets. Chat support and community come with Essentials, and Growth adds hourly reporting.
There is no free trial, so evaluation runs through a demo or a paid start on Essentials. Growth adds hourly reporting through Amazon Marketing Stream, so if near-real-time reporting matters to you, check that it is on the plan you intend to buy. Chat support and community are listed on Essentials. There are few public reviews, so ask the vendor for references.
- Best for
- Amazon retail media advertisers.
- Starting price
- $695/month Essentials, up to $10,000 monthly ad spend
- G2 rating
- No G2 rating found
What is Perpetua?
Retail media advertising optimization for brands and agencies selling through Amazon and other marketplaces. Perpetua is a retail media optimization platform for brands and agencies selling on Amazon and other marketplaces. It stands out for AI bid optimization, goal-based campaigns and profitability reporting.
Category: Advertising Management Software
Perpetua key features
| Criterion | What we found |
|---|---|
| Pricing model | Base monthly fee with spend-linked higher tiers. |
| Company fit | Marketplace brands and agencies. |
| Supported ad channels | Amazon and retail media. |
| Budget pacing | Budget and goal-based campaigns. |
| Campaign automation | AI-powered bid optimization. |
| Reporting and attribution | Profitability and performance reporting. |
| Account scale | Spend thresholds define plan tiers. |
| Contract terms | Ask vendor for contract and cancellation terms. |
Perpetua plans and pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Essentials | $695/month | per month or stated billing period | Up to $10,000 monthly ad spend |
| Growth | $695/month plus percentage of spend | per month or stated billing period | Above $10,000 monthly ad spend |
| Premium | Custom quote | per month or stated billing period | Above $500,000 monthly ad spend |
Production English pricing page lists $695/month Essentials, Growth $695/month plus percentage; do not use staging site prices.
Who should shortlist Perpetua
A strong fit for
- Amazon retail media advertisers.
- Brands optimizing marketplace profitability.
A weak fit for
- Search-only service businesses.
- Small advertisers with low media budgets.
Perpetua alternatives
Contract and buying terms
- Contract
- Ask vendor for contract and cancellation terms.
- Support
- Chat support and community on Essentials.
- Starting price
- $695/month Essentials, up to $10,000 monthly ad spend.
- Pricing model
- Base monthly subscription plus spend percentage on higher plans.
- Free plan or trial
- No.
What to test in a Perpetua demo or trial
Ask for a demo using your own Amazon catalog and goals. Test how AI-powered bid optimization responds to a profitability target instead of a plain sales goal, and ask to see the decisions it made. Check the profitability and performance reporting against Amazon's own numbers. If hourly reporting through Amazon Marketing Stream matters, confirm it on the Growth plan and see how fast it updates. Find out which marketplaces beyond Amazon are supported, since the vendor refers to other marketplaces without listing them.
Questions to ask Perpetua before you sign
These are the points Perpetua's public pages leave open. Get the answers in writing before procurement signs off.
- Which plan includes SAML SSO, and what does it cost for our seat count?
- Is SCIM provisioning included, or a paid add-on?
- Which plan includes audit logs, and how long are they kept?
- Where is our data stored, and can we choose the region?
- Can we sign your standard DPA without changes?
- What will the price be at renewal, and is the increase capped?
Things to know before a demo
- Growth includes hourly reporting through Amazon Marketing Stream.
- Higher tiers combine fixed platform fees with a percentage of spend.
Perpetua FAQ
What is Perpetua used for?
Perpetua is a retail media optimization platform for brands and agencies selling on Amazon and other marketplaces. It stands out for AI bid optimization, goal-based campaigns and profitability reporting. It suits amazon retail media advertisers.
Does Perpetua support SSO?
SSO, SCIM and audit log details are not published. Ask for security documentation and a DPA.
Who is Perpetua best for?
Amazon retail media advertisers and brands optimizing marketplace profitability.
What support comes with Perpetua?
Essentials includes chat support and community. Ask the vendor about support on higher plans.
Sources
Every fact on this page comes from Perpetua's own pricing, product or documentation pages, G2 and company records, checked on November 2, 2026. Unknown values are left out instead of estimated.