Heap review (2026): features, pros and cons, and what to check before you buy
Autocapture-centered product analytics software within the Contentsquare group, built for retroactive behavioral analysis.
Our take for buyers
Heap is built for retroactive analysis: its Smart Capture collects interactions automatically, and manual and server-side events are also supported. It offers core analytics charts, conversion analysis, an engagement matrix and cohorts. Shortlist it when you want to look back at historical click and form behavior without tagging every interaction first. Heap is part of the Contentsquare group. Its target buyers range from small to enterprise product teams.
It is not a fit if you need self-hosted deployment, and the pricing page does not specify experimentation. Governance is split by tier, with SSO available even on Free and SCIM, audit logs and region-specific storage reserved for Premier. A buyer with enterprise admin requirements should plan on the top tier from the start.
- Best for
- Teams exploring journeys without hand-tagging every interaction.
- Starting price
- Free up to 10,000 monthly sessions; paid tiers quote based
- G2 rating
- No G2 rating found
What is Heap?
Autocapture-centered product analytics software within the Contentsquare group, built for retroactive behavioral analysis. Heap emphasizes automatic collection and retrospective behavioral questions. Its free session allowance can support a proof of concept, while the Pro and Premier decisions depend on replay, warehouse and other add-on requirements.
Category: Product Analytics Software
Heap key features
| Criterion | What we found |
|---|---|
| Pricing model | Session-based plans. |
| Target company size | Small to enterprise product teams. |
| Funnels and conversion | Core analytics charts and conversion analysis. |
| Retention and cohorts | Engagement matrix and cohorts. |
| Autocapture and instrumentation | Smart Capture plus manual and server-side events. |
| Session replay | Replay add-on on Pro. |
| Experimentation and flags | Not specified on pricing page. |
| Data quality and governance | SSO on Free; SCIM and audit logs described in security pages. |
Heap plans and pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Free | $0 | month | Up to 10,000 monthly sessions |
| Growth | Quote based | session | |
| Pro | Custom | session | |
| Premier | Custom | session |
Paid quote required for unlisted tiers; confirm billing and package before signing.
Who should shortlist Heap
A strong fit for
- Teams exploring journeys without hand-tagging every interaction.
- Buyers seeking historical click and form analysis.
A weak fit for
- Buyers requiring public fixed paid prices.
- Teams needing self-hosted deployment.
Heap alternatives
AmplitudeTeams standardizing event taxonomies across products.
MixpanelProduct managers needing self-serve conversion analysis.
PostHogEngineering-led SaaS teams owning instrumentation.
PendoTeams pairing product adoption with in-app guides.
FullstoryUX teams investigating friction behind a conversion drop.
CountlyOrganizations that require private-cloud region selection.
Security, admin and compliance
Heap publishes SOC 2 Type II. SSO is included on the Free plan per the pricing page. SCIM and audit logs are Premier only, and region-specific storage is a Premier feature, so data residency requires the top tier. DPA terms, implementation help, support levels and contract terms are not published. Self-hosted deployment is not offered, so teams with strict hosting rules should look elsewhere.
- SAML SSO
- Included on Free per pricing page.
- SCIM provisioning
- Premier only.
- Audit logs
- Premier only.
- Data residency
- Premier: region specific storage.
- Certifications
- SOC 2 Type II.
Contract and buying terms
- Starting price
- Free up to 10,000 monthly sessions; paid tiers quote based.
- Pricing model
- Per session.
- Free plan or trial
- Free plan.
What to test in a Heap demo or trial
In a trial, check how much Smart Capture gives you without setup. Pick a conversion goal, build the funnel retroactively from captured data, and compare it with a manually defined event. Look at the engagement matrix and cohorts for a real segment. If you need replay, remember it is an add-on on Pro, so ask for it in the quote and test it separately. Confirm how the 6 months of history on Free compares with the history you would need on a paid tier.
Questions to ask Heap before you sign
These are the points Heap's public pages leave open. Get the answers in writing before procurement signs off.
- Can we sign your standard DPA without changes?
- Is there a monthly option, and what are the cancellation and renewal terms?
- What will the price be at renewal, and is the increase capped?
Things to know before a demo
- Free tier includes SSO and 6 months history.
- Heap is part of the Contentsquare group.
Heap FAQ
What is Heap used for?
Heap emphasizes automatic collection and retrospective behavioral questions. Its free session allowance can support a proof of concept, while the Pro and Premier decisions depend on replay, warehouse and other add-on requirements. It suits teams exploring journeys without hand-tagging every interaction.
Does Heap support SSO and SCIM?
SSO is included on the Free plan per the pricing page. SCIM is Premier only.
Does Heap offer data residency or audit logs?
Audit logs and region-specific storage are listed for Premier only. Other plans do not list them.
Who is Heap best for?
It fits teams exploring journeys without hand-tagging every interaction and buyers who want historical click and form analysis. It is not for teams needing self-hosted deployment.
Sources
Every fact on this page comes from Heap's own pricing, product or documentation pages, G2 and company records, checked on November 1, 2026. Unknown values are left out instead of estimated.