Birch review (2026): features, pros and cons, and what to check before you buy
Cross-channel advertising rules and reporting platform formerly known as Revealbot, with spend-linked subscription tiers.
Our take for buyers
Birch, formerly Revealbot, is built for paid social teams using automation rules and agencies managing changing ad spend. It connects Meta, Google, Snapchat and TikTok. The Pro plan unlocks automated rules and strategies, along with custom metrics and reports. A free trial is available. It is not a fit for buyers who expect fixed fees regardless of spend. Birch is the former Revealbot brand, so older reviews and guides may use that name.
Plan scope matters for evaluation, because automation rules and strategies sit on Pro, not on Essential. If your purchase case rests on automation, test on Pro. Also note that all connected account spend counts toward your tier, so check which tier your full set of connected accounts lands in before you commit. There are few public reviews to compare against.
- Best for
- Paid social teams using automation rules.
- Starting price
- $49/month Essential starting, $99/month Pro starting
- G2 rating
- No G2 rating found
What is Birch?
Cross-channel advertising rules and reporting platform formerly known as Revealbot, with spend-linked subscription tiers. Birch, formerly Revealbot, is a cross-channel rules and reporting platform for Meta, Google, Snapchat and TikTok. It stands out for automated rules and custom reports on its Pro tier, built for paid social teams.
Category: Advertising Management Software
Birch key features
| Criterion | What we found |
|---|---|
| Pricing model | Essential, Pro and custom Enterprise tiers. |
| Company fit | Growing agencies and ecommerce teams. |
| Supported ad channels | Meta, Google, Snapchat and TikTok. |
| Budget pacing | Spend-based tier controls. |
| Campaign automation | Pro unlocks automated rules and strategies. |
| Reporting and attribution | Custom metrics and reports on Pro. |
| Account scale | All connected account spend counts. |
| Contract terms | Monthly overages; annual plans have feature restrictions after limit. |
Birch plans and pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Essential | from $49/month | per month or stated billing period | Core tools; limits vary with spend |
| Pro | from $99/month | per month or stated billing period | Automation rules and strategies |
| Enterprise | Custom quote | per month or stated billing period | Enterprise contracts |
Vendor Birch comparison gives $49/$99 starting prices. Help center documents billing by total connected spend, not only automation-managed spend.
Who should shortlist Birch
A strong fit for
- Paid social teams using automation rules.
- Agencies managing changing ad spend.
A weak fit for
- Teams expecting a fixed fee independent of spend.
- Buyers unwilling to monitor overages.
Birch alternatives
Contract and buying terms
- Contract
- Monthly overages; annual plans have feature restrictions after limit.
- Starting price
- $49/month Essential starting, $99/month Pro starting.
- Pricing model
- Monthly ad spend based subscription.
- Free plan or trial
- Free trial.
What to test in a Birch demo or trial
Use the free trial on Pro, since that is where automated rules and strategies live. Build the rules your team runs by hand today, such as pausing weak ads or shifting budget, and check how reliably they act across Meta, Google, Snapchat and TikTok. Build a custom metric and report on real data. Connect only the accounts you need and confirm which spend tier the app assigns, because all connected account spend counts.
Questions to ask Birch before you sign
These are the points Birch's public pages leave open. Get the answers in writing before procurement signs off.
- Which plan includes SAML SSO, and what does it cost for our seat count?
- Is SCIM provisioning included, or a paid add-on?
- Which plan includes audit logs, and how long are they kept?
- Where is our data stored, and can we choose the region?
- Can we sign your standard DPA without changes?
- What will the price be at renewal, and is the increase capped?
Things to know before a demo
- The former Revealbot brand is now Birch.
- Connected but unused accounts may still contribute to the spend tier until disconnected.
Birch FAQ
What is Birch used for?
Birch, formerly Revealbot, is a cross-channel rules and reporting platform for Meta, Google, Snapchat and TikTok. It stands out for automated rules and custom reports on its Pro tier, built for paid social teams. It suits paid social teams using automation rules.
Does Birch support SSO?
SSO, SCIM and audit log details are not published. Ask the vendor for security documentation and a DPA.
Which ad channels does Birch support?
Meta, Google, Snapchat and TikTok.
Which Birch plan includes automation rules?
Pro, which starts at $99 per month, unlocks automated rules and strategies.
Sources
Every fact on this page comes from Birch's own pricing, product or documentation pages, G2 and company records, checked on November 2, 2026. Unknown values are left out instead of estimated.