Wingify review (2026): features, pros and cons, and what to check before you buy
An experimentation and digital experience platform unifying the VWO and AB Tasty portfolios under one parent brand.
Our take for buyers
Wingify is the parent brand for VWO and AB Tasty, which were united in September 2026, and both legacy product experiences remain supported. Shortlist it if you run midmarket or enterprise web experimentation and personalization and want a visual editor with controlled rollouts. Do not count VWO and AB Tasty as two independent vendors when you build a comparison list.
Pricing is by quote on Growth, Pro and Enterprise, with no USD list price, so plan for a sales conversation early. There is no G2 rating to lean on. Ask the vendor how an existing VWO or AB Tasty account maps onto the combined platform, since both legacy product experiences stay supported and may differ from what you see in a demo.
- Best for
- Enterprises consolidating web experimentation and personalization.
- Starting price
- Contact sales
- G2 rating
- No G2 rating found
What is Wingify?
An experimentation and digital experience platform unifying the VWO and AB Tasty portfolios under one parent brand. Wingify is the parent brand that now unites the VWO and AB Tasty portfolios. It offers A/B, split URL and multivariate tests with a visual and code editor, and its Pro tier adds guardrail metrics and sample ratio mismatch detection.
Category: A/B Testing Software
Wingify key features
| Criterion | What we found |
|---|---|
| Pricing model | Quote-based Growth, Pro and Enterprise. |
| Best-fit organization | Midmarket to enterprise. |
| Experiment types | A/B, split URL and multivariate testing. |
| Visual editing | WYSIWYG and code editor on Growth. |
| Analysis method | Guardrail metrics and SRM detection from Pro. |
| Billable usage meter | Quote by scope; no USD amount shown. |
| Approval and access controls | Approval workflow and SSO on Enterprise. |
| Analytics and data connection | Platform Data360 and integrations. |
Wingify plans and pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Growth | contract | Visual and code editor; unlimited experiments | |
| Pro | contract | Guardrail metrics and sample ratio mismatch detection | |
| Enterprise | contract | SSO, approvals and mutually exclusive groups |
Who should shortlist Wingify
A strong fit for
- Enterprises consolidating web experimentation and personalization.
- Teams that need a visual editor plus controlled rollouts.
A weak fit for
- Buyers who require an immediately published USD list price.
- Teams expecting VWO and AB Tasty to remain independent vendors.
Wingify alternatives
Optimizely Web ExperimentationEnterprise marketing teams coordinating web experiments.
Convert ExperiencesCRO agencies serving several sites.
KameleoonCRO teams needing visual tests and developer collaboration.
StatsigProduct teams shipping behind feature flags.
GrowthBookData teams with warehouse access.
PostHogEngineering-led SaaS teams owning instrumentation.
Security, admin and compliance
Enterprise lists SSO, approvals and mutually exclusive groups. Data residency is listed as US, EU and India. SCIM, audit logs, a DPA, certifications, implementation terms, support terms and contract length are not published, so request them before signing. Only Enterprise is documented to include SSO, so confirm what Growth and Pro offer for access control if you plan to buy below that tier.
- SAML SSO
- Enterprise: SSO listed.
- Data residency
- US, EU and India.
Contract and buying terms
- Starting price
- Contact sales.
- Pricing model
- Custom quote.
- Free plan or trial
- No.
What to test in a Wingify demo or trial
Test the tier you would actually buy, because features split by plan. On Growth, check the visual and code editor against your own pages and confirm that unlimited experiments fits how many tests you run. On Pro, see how guardrail metrics and sample ratio mismatch detection appear in reports. On Enterprise, walk through the approval workflow and mutually exclusive groups with your real stakeholders. Ask how Data360 and the integrations connect to your analytics stack, since no integration list is published.
Questions to ask Wingify before you sign
These are the points Wingify's public pages leave open. Get the answers in writing before procurement signs off.
- Is SCIM provisioning included, or a paid add-on?
- Which plan includes audit logs, and how long are they kept?
- Can we sign your standard DPA without changes?
- Is there a monthly option, and what are the cancellation and renewal terms?
- What will the price be at renewal, and is the increase capped?
Things to know before a demo
- VWO and AB Tasty combined under Wingify in September 2026; do not count them as independent vendors.
- Pro lists sample ratio mismatch detection; Enterprise lists approval workflows and SSO.
Wingify FAQ
What is Wingify used for?
Wingify is the parent brand that now unites the VWO and AB Tasty portfolios. It offers A/B, split URL and multivariate tests with a visual and code editor, and its Pro tier adds guardrail metrics and sample ratio mismatch detection. It suits enterprises consolidating web experimentation and personalization.
Does Wingify support SSO?
SSO is listed on the Enterprise plan. SCIM is not published, so ask about provisioning separately.
Where can Wingify host my data?
Data residency is listed as US, EU and India. Ask which region applies to your plan and contract.
Who is Wingify best for?
Enterprises consolidating web experimentation and personalization, and teams that need a visual editor plus controlled rollouts. It is a poor fit for buyers who require a published USD list price.
Sources
Every fact on this page comes from Wingify's own pricing, product or documentation pages, G2 and company records, checked on November 1, 2026. Unknown values are left out instead of estimated.