Planable review (2026): features, pros and cons, and what to check before you buy
A shared planning and approval workspace for social and other marketing content across brands and clients.
Our take for buyers
Planable is a social content collaboration tool built around workspaces and approvals. It offers a calendar, feed and campaign planning, AI drafting and post editing, social publishing across supported networks, and media storage with approval history that varies by tier. Pricing is published per workspace, so you can shortlist it without a sales call. Decide early whether required approvals are enough.
It fits agencies with separate brand or client workspaces and teams that need formal required approvals. Required approvals begin on Pro, and multi-level approvals need Enterprise. It is a weak fit if you expect one workspace to cover many separate clients. G2 and Capterra list no ratings for it. Confirm your approval needs against the tiers early.
- Best for
- Agencies with separate brand or client workspaces.
- Starting price
- $39/workspace/month (Basic, monthly billing)
- G2 rating
- No G2 rating found
What is Planable?
A shared planning and approval workspace for social and other marketing content across brands and clients. Planable is a shared planning and approval workspace for social and other marketing content across brands and clients. It stands out for per-workspace pricing and required approvals on Pro, while analytics is a paid add-on.
Category: Content Marketing Software
Planable key features
| Criterion | What we found |
|---|---|
| Pricing model | Per-workspace fees and optional add-ons. |
| Target company size | Agencies and brand teams. |
| Editorial planning | Calendar, feed and campaign planning. |
| Collaboration and approvals | Required approvals on Pro; multi-level on Enterprise. |
| Creation and optimization | AI drafting and post editing. |
| Distribution and publishing | Social publishing across supported networks. |
| Analytics and measurement | Analytics as paid add-on. |
| Asset governance | Media storage and approval history by tier. |
Planable plans and pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Basic | $39/workspace/month | workspace/month | 60 posts per workspace monthly |
| Pro | $59/workspace/month | workspace/month | Required approvals and 150 posts per workspace monthly |
Who should shortlist Planable
A strong fit for
- Agencies with separate brand or client workspaces.
- Teams that need formal required approvals.
A weak fit for
- Teams that want unlimited included post volume on Basic.
- Buyers expecting one workspace subscription to cover many separate clients.
Planable alternatives
StoryChiefB2B content teams publishing articles and social posts.
Optimizely Content Marketing PlatformMarketing organizations with formal content request and approval stages.
CoScheduleSmall teams needing a visible social calendar.
ContentfulTeams delivering content across several digital properties.
ContentStudioAgencies coordinating multiple social accounts.
BynderBrand teams with extensive asset reuse and permissions.
Contract and buying terms
- Starting price
- $39/workspace/month (Basic, monthly billing)
- Pricing model
- Per workspace.
- Free plan or trial
- Free trial.
What to test in a Planable demo or trial
Set up one workspace per client or brand as you would in production and push a post through your approval chain. Check whether your process needs only required approvals (Pro) or multi-level approvals (Enterprise). Test publishing to every network you actually use, because support is limited to supported networks. Review how approval history is kept on the tier you are considering, and trial the analytics add-on if reporting matters.
Questions to ask Planable before you sign
These are the points Planable's public pages leave open. Get the answers in writing before procurement signs off.
- Which plan includes SAML SSO, and what does it cost for our seat count?
- Is SCIM provisioning included, or a paid add-on?
- Which plan includes audit logs, and how long are they kept?
- Where is our data stored, and can we choose the region?
- Can we sign your standard DPA without changes?
- Is there a monthly option, and what are the cancellation and renewal terms?
- What will the price be at renewal, and is the increase capped?
Things to know before a demo
- Basic has 60 posts per workspace per month; Pro has 150.
- Required approvals begin on Pro, while multi-level approvals require Enterprise.
- Analytics costs $14 per workspace per month as an add-on.
Planable FAQ
What is Planable used for?
Planable is a shared planning and approval workspace for social and other marketing content across brands and clients. It stands out for per-workspace pricing and required approvals on Pro, while analytics is a paid add-on. It suits agencies with separate brand or client workspaces.
Who is Planable best for?
Agencies with separate brand or client workspaces and teams that need formal required approvals.
Which Planable plan has required approvals?
Required approvals begin on Pro. Multi-level approvals require Enterprise.
Does Planable offer a free trial?
Yes, a free trial is available, though there is no free plan.
Sources
Every fact on this page comes from Planable's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.