Bigtincan review (2026): features, pros and cons, and what to check before you buy
Sales enablement platform with Readiness, Content and Engagement products, now being combined with Showpad.
Our take for buyers
Sales enablement platform with Readiness, Content and Engagement products, now being combined with Showpad.
- Best for
- Large sales, channel and field organizations in life sciences, financial services and manufacturing.
- Starting price
- Contact sales
- G2 rating
- No G2 rating found
What is Bigtincan?
Sales enablement platform with Readiness, Content and Engagement products, now being combined with Showpad. Sales enablement platform with Readiness, Content and Engagement products, now being combined with Showpad. Bigtincan was founded in 2011 and is based in Boston, US (global go-to-market HQ; origins in Sydney).
Category: Sales Enablement Software
Bigtincan key features
| Criterion | What we found |
|---|---|
| Buyer engagement | Engagement: shared trackable workspaces (digital sales rooms) |
| Analytics and adoption | Analytics and reporting plus an AI layer showing which content and training move deals. |
| Pricing model | Custom, Essential and Elite editions. |
| Target company size | Large sales, marketing, channel and call-center teams across regulated and enterprise industries. |
Bigtincan plans and pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Essential | Contact sales | ||
| Elite | Contact sales |
Two editions, Essential and Elite, quoted per customer. Bronze, Silver, Gold and Platinum support packages exist; details are in linked PDFs.
Who should shortlist Bigtincan
A strong fit for
- Large sales, channel and field organizations in life sciences, financial services and manufacturing.
- Teams that want training, content and buyer workspaces from one vendor.
A weak fit for
- Buyers who want public pricing.
- Teams that want a stable, single product roadmap during the Showpad merger.
Bigtincan alternatives
ShowpadField and manufacturing sales teams.- SeismicComplex content-heavy sales organizations.
Highspot (Highspot by Seismic)Enterprise content governance.
MindtickleOnboarding and coaching programs.
AllegoCoaching-led revenue enablement.
ConsensusComplex presales demo delivery.
Security, admin and compliance
What Bigtincan states publicly about identity, provisioning, logging and data handling. Gaps here are not necessarily gaps in the product, but they are questions for the sales call.
- Certifications
- ISO 27001 (Content Hub, Readiness Hub), SOC 2 Type II (on request), SSO and SAML.
Contract and buying terms
- Starting price
- Contact sales.
- Pricing model
- Custom.
- Free plan or trial
- No.
Questions to ask Bigtincan before you sign
These are the points Bigtincan's public pages leave open. Get the answers in writing before procurement signs off.
- Which plan includes SAML SSO, and what does it cost for our seat count?
- Is SCIM provisioning included, or a paid add-on?
- Which plan includes audit logs, and how long are they kept?
- Where is our data stored, and can we choose the region?
- Can we sign your standard DPA without changes?
- Is there a monthly option, and what are the cancellation and renewal terms?
- What will the price be at renewal, and is the increase capped?
Things to know before a demo
- Vector Capital acquired Bigtincan in 2025 and it merged with Showpad, so product naming and packaging may change.
- Vendor says the combined companies serve more than 2,000 sales organizations.
- SOC 2 Type II reports are available only on request and under NDA.
- Support is sold in four tiers (Bronze to Platinum)
Bigtincan FAQ
What is Bigtincan used for?
Sales enablement platform with Readiness, Content and Engagement products, now being combined with Showpad. It suits large sales, channel and field organizations in life sciences, financial services and manufacturing.
Vendor profile
- Founded
- 2011.
- Headquarters
- Boston, US (global go-to-market HQ; origins in Sydney)
- Funding or owner
- Acquired by Vector Capital (2025)
Sources
Every fact on this page comes from Bigtincan's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.